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Introduction to Digital Marketing and Ecommerce

Everything You Need To Know To Get Started In Digital Marketing & To Start Your Business On A Successful Growth Path

DTC Education takes you on a journey from how to plan your marketing efforts, basics of SEO, Meta Ads, Google Ads, how to conduct a Competitor Analysis and more with our newest course.

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Introduction to Digital Marketing and Ecommerce Course

Master the fundamentals of Digital Marketing and Ecommerce with
this practical course that will help professionals and business
owners refresh basic knowledge and start planning their marketing and business strategies with the Pilothouse proven method made for beginners.

Community and Mentoring

Get your work reviewed and commented on for improvement and all your questions answered by a tutor. Connect with brand owners and professionals to share insights, struggles and grow together.

Nine Practical Projects

Get ready to plan and execute your ecommerce marketing strategy from ads platforms to creative design and copywriting, end-to-end with your competitive research and with a full grasp of who your customer is, how to reach them and the key metrics you need to watch to make sure you're doing it profitably.

What Will You Learn?

Ecommerce From Scratch

Start or grow your ecommerce business in any industry with various approaches on sales, tech and marketing strategies.

Ecommerce Marketing and Brand Breakdown

Learn how to achieve product market fit and perform competitive research through analysis of successful brands. Create successful customer journeys and work with the metrics that matter.

Digital Marketing 101

Master the foundations of digital marketing so you can create your marketing strategies and grow faster through research, testing and execution.

Lead Generation Strategies

Learn how different industries generate leads and how to use different channels for different purposes.

Ads Platforms and Social Media

Create your brand's tone of voice and guidelines for a unified communication strategy.

The Pilothouse Product Launch Strategy

Practice the essentials of angles research, copywriting and creative testing and iteration.

SEO (Search Engine Optimization)

Master the fundamentals and create your SEO optimization strategy based on successful stories and tools.

Business Intelligence & Google analytics

Learn how to collect and analyze data with the basics of Google Analytics and data-driven decisions.

Career and Brand development

Create your professional portfolio or brand growth strategy and network with peers for feedback and help.

We have helped thousands of brands grow their businesses.

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Skills Learned

Tutoring Benefits

  • Students without feedback get lost and lose motivation, so in every module, you’ll get written feedback on your assignments and answers to your questions.

  • Going through videos of general information won’t help your business or career directly, but having feedback based on your scenario will boost your development.

  • Being able to get expert feedback and answers to your questions will guide you to faster and better value instead of constant trial and error.

Experts in Education Working with Marketing Experts

  • Other courses are mostly tutorials not planned for the target audience.

  • We design our courses to bring most value for beginner brand owners and marketing professionals.

Project-based learning

  • Create your portfolio and marketing strategy for your brand.

  • Use different templates that have been tested by Pilothouse.

  • Different industries case studies and suggestions.

  • Practical application of the knowledge shared.

  • Learning community and collaboration.

We didn’t follow the playbook of a guru – we wrote our own.

Introduction to Digital Marketing and Ecommerce is the distilled knowledge and wisdom of over 200 advertising experts - Not the guru who makes their money selling courses.

Our own posse of badass marketers spend their days slugging it out in the trenches, tirelessly testing, iterating, scaling and learning from each win or loss.

This course will guide you through a well designed educational experience that will help you grow your brand and create your professional portfolio for your dream job. You will dominate solid foundations of Digital Marketing and Ecommerce through practice in a course created by education experts and a dedicated team with the insider knowledge, drive and passion it takes to generate recording-breaking profits.

Who’s this course for

Beginners in
Advertising

Get started with the basics of digital marketing, set up your account from scratch and create your first campaigns through research, data analysis and metrics definition for different industries. Build your portfolio to land a new job or grow your client’s or own marketing strategies with Pilothouse’s proven method applied from scratch.

Digital Marketing Professionals

Develop your foundational skills while building a Digital Marketing and Ecommerce portfolio or growing your own brand with Pilothouse's method for strategic research, creative and copywriting development and industry-based angles.

Business Owners
and Freelancers

Boost your clients' business or your own with straightforward growth strategies that will allow you to start from the beginning and go all the way to planning and executing your ecommerce operations and marketing strategy end-to-end.

We have helped thousands of brands grow their businesses.

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WHAT PEOPLE SAY ABOUT DTC EDUCATION

Dave Huffaman

CMO of Mictrobe Formulas

"I love this. We've already started implementing a number of tactics that we're scaling across a few compaigns and (not shockingly) we're already getting ROI back from the course."

Elliot Roazen

Head of Growth at Unilever

"...this course kicks so much ass."

Afif Ghannoum

CEO of Biohm Health

"I love this. We've already started implementing a number of tactics that we're scaling across a few compaigns and (not shockingly) we're already getting ROI back from the course."

Course Program

Module 1: Ecommerce operations

Start planning your marketing strategy and network with other professionals and brand owners.

Module 2: Ecommerce business models and brand breakdown

Create your product market fit plan, document your customer journey and important metrics to watch.

Module 3: Digital marketing

Create a complete map of your marketing landscape with competitor analysis, benchmark, trends and relevant marketing strategies. 

Module 4: Product Management

Map your metrics and create a plan to improve them.

Module 5: DTC Marketing Strategy

Setup your account on the main ads platforms and plan your first campaigns.

Module 6: Lead Generation Strategies

Choose the appropriate lead channels and create a successful strategy for them.

Module 7: Ads platforms and social media management

Create your social media and ads guidelines.

Module 8: Pilothouse way of launching products and campaigns

Apply the Pilothouse proven method to your creatives and copywriting development and testing.

Module 9: SEO (Search Engine Optimization)

Improve your SEO ranking and create your optimization guidelines.

Module 10: Business Intelligence and Analytics

Map your most important metrics through google analytics and learn how to improve them.

Module 11: Next steps for brand and professional development

Plan your professional or brand growth and get to work!

We have helped thousands of brands grow their businesses.

We have helped thousands of brands grow their businesses.

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Get This Course

$687

Learn the fundamentals of Digital Marketing and Ecommerce with experts and an active learning community to develop your brand or your career. Use the videos and the practical assignments to learn on your own time and become a DTC Education certified Professional.

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Access to all program contentVideos, slide decks and support material, workbooks and templates.

Active CommunityInteract with brand owners, experts and professionals for networking, Q&A and insights.

9 practical projects to help you grow your brand or land your dream job.Create your own planning and strategies as you go through the material on your own and develop your strategies and operations related to competitive analysis, SEO, Brand, Social and ads platforms. 

Academic support and guidanceGet your practical assignments reviewed and commented on by a tutor and have your questions answered in every module in written form as well as technical help with the educational platform and community. To help you with your business and professional goals while you master the foundations of Digital Marketing and Ecommerce (Check tutor-based version for this feature).

Weekly Live & Feedback SessionComing soon! Signup for more info!

$1,197

Become a DTC Education certified professional and get all the videos and practical assignments with an expert to answer your questions during every module and review your practical work with written feedback to help you achieve your professional and business goals. 

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Access to all program content
Videos, slide decks and support material, workbooks and templates.

Active CommunityInteract with brand owners, experts and professionals for networking, Q&A and insights.

9 practical projects to help you grow your brand or land your dream job.Create your own planning and strategies as you go through the material on your own and develop your strategies and operations related to competitive analysis, SEO, Brand, Social and ads platforms. 

Academic support and guidanceGet your practical assignments reviewed and commented on by a tutor and have your questions answered in every module in written form as well as technical help with the educational platform and community. To help you with your business and professional goals while you master the foundations of Digital Marketing and Ecommerce. 

Weekly Live & Feedback SessionComing soon! Signup for more info!

$2,197

Enjoy the best of all our products with video lessons and feedback combined with weekly live lessons and group Q&A sessions based on your questions and struggles. We will help you achieve your goals faster with constant interactions and lessons based on your professional or business challenges.  

JOIN THE WAITLIST

Access to all program content
Videos, slide decks and support material, workbooks and templates.

Active CommunityInteract with brand owners, experts and professionals for networking, Q&A and insights.

9 practical projects to help you grow your brand or land your dream job.Get your practical assignments reviewed and commented on by a tutor and have your questions answered in every module in written form as well as technical help with the educational platform and community. To help you with your business and professional goals while you master the foundations of Digital Marketing and Ecommerce. 

Academic support and guidanceGet your practical assignments reviewed and commented by a tutor and have your questions answered every module in written form as well as technical help with the educational platform and community. to help you with your business and professional goals while you master the foundations of Digital Marketing and Ecommerce (Check tutor-based version for this feature).

Weekly Live & Feedback SessionComing soon! Signup for more info!