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📦 Your Daily Tariff Check-In

Trump ends de minimis exemption for all countries, closing the trade loophole on low-value imports. Starting August 29, all international packages will face new tariff rules—no exceptions.

💪 David Protein’s Ads Are Punching Above Their Weight

David Protein’s Meta ads are thriving thanks to creative formats like TikTok-style post-it visuals and authentic creator content that clearly communicate USPs. But to scale further, the brand must double down on A/B testing, message matching, and tailored creative per channel.

🎧 How to Build a Revenue Ecosystem That Prints Money—Even When Ads Don’t 

Building a Persistent Revenue Ecosystem—like email, SMS, and retargeting—helps DTC brands drive growth even when ad spend dips. Jordan Gordon explains how focusing on retention and intra-quarter conversions turns past customers into repeat buyers.

⚡ Why Amazon Sellers Should Care About A/B Testing

A/B testing on Amazon can boost conversion rates by an average of 23%, with even small wins adding thousands in revenue. Using Amazon’s Experiments tool, sellers can make data-driven creative decisions without increasing ad spend.