Prepare to have your perspective shifted.

📦 Your Daily Tariff Check-In

Trump ends de minimis exemption for all countries, closing the trade loophole on low-value imports. Starting August 29, all international packages will face new tariff rules—no exceptions.

💪 David Protein’s Ads Are Punching Above Their Weight

David Protein’s Meta ads are thriving thanks to creative formats like TikTok-style post-it visuals and authentic creator content that clearly communicate USPs. But to scale further, the brand must double down on A/B testing, message matching, and tailored creative per channel.

🎧 How to Build a Revenue Ecosystem That Prints Money—Even When Ads Don’t 

Building a Persistent Revenue Ecosystem—like email, SMS, and retargeting—helps DTC brands drive growth even when ad spend dips. Jordan Gordon explains how focusing on retention and intra-quarter conversions turns past customers into repeat buyers.

⚡ Why Amazon Sellers Should Care About A/B Testing

A/B testing on Amazon can boost conversion rates by an average of 23%, with even small wins adding thousands in revenue. Using Amazon’s Experiments tool, sellers can make data-driven creative decisions without increasing ad spend.

📦 Your Daily Tariff Check-In

Trump threatens a 25% tariff on Indian goods starting August 1 due to high Indian tariffs on U.S. exports and trade ties with Russia. Sellers should monitor for updates, as this could impact costs and supply chains.

🎧 From Pain Point to Product: How Thigh Society Built a 7-Figure DTC Brand

Thigh Society turned a personal pain point into a 7-figure brand by solving thigh chafing with one perfected product. Founder Marnie Rabinovitch shares how bootstrapped growth, unfiltered ads, and relatable storytelling drove scale without VC funding.

📦 Your Daily Tariff Check-In

The July 29, 2025 tariff update covers EU backlash to a new U.S.-EU trade deal, with leaders calling the agreement unfair. German and French officials warn it could hurt their economies and undermine European autonomy.

🍋 Oh Polly’s Elevates Site Experience With Eye-Catching Videos 

Oh Polly turned their product detail pages into full-funnel brand builders with cinematic, interactive visuals that boost engagement and conversions. Treat your PDPs like top-of-funnel content—when they’re memorable and shareable, they work like ads and drive results.

🎧 Cracking TikTok Shop: The GMV Max Revolution and How Pilothouse Builds Affiliate-Led Content Sales Engines 

TikTok's GMV Max is changing the game by unifying organic, affiliate, and paid data to drive more efficient sales. In this episode, Pilothouse’s Debbie shares how DTC brands can scale TikTok Shop with affiliate-led content, optimized live selling, and a smarter creative strategy.

📦 Your Daily Tariff Check-In

The U.S. and EU have agreed to a 15% baseline tariff on most EU imports, replacing a threatened 30% rate and unlocking \$600B in investments. Meanwhile, the U.S. and China are negotiating a 90-day extension of their current tariff truce.

🛍️ How Amazon’s Product Selector Turns Browsing into Converting

Amazon's new Product Selector transforms passive browsing into a personalized quiz experience that quickly matches shoppers with the right products. This tool boosts engagement, reduces decision fatigue, and drives higher conversions for Brand Stores.

🎧 What Makes Superman 2025 So Resonant?

The 2025 Superman reboot resonates by returning to themes of optimism and sincerity—values audiences are craving in today’s uncertain climate. In this episode, Aves breaks down how brands can tap into cultural timing, audience insight, and core identity to stay relevant.

📦 Your Daily Tariff Check-In

Trump's proposed baseline tariffs range from 15% to 50% for countries without trade agreements, aiming for a simplified structure. Smaller nations may face lower rates, while key trade partners risk higher penalties amid ongoing negotiations.

☕ 10 Important Back To School Trends You Need To Know 

Back-to-school shoppers in 2025 are starting earlier than ever, driven by tariff concerns and tighter budgets. To stay competitive, ecommerce brands must launch July campaigns, offer urgent value messaging, and optimize for flexible fulfillment like BOPIS.

📦 Your Daily Tariff Check-In

U.S. and EU are close to finalizing a trade deal with a proposed 15% tariff on most EU imports, excluding items like medical devices and aircraft. This mirrors a similar agreement recently made with Japan.

3️⃣ A+ Content: Strong Foundation, Small Tweaks Needed

Sunday Golf’s Amazon presence is visually strong but suffers from inconsistent messaging and underutilized storefront layout. Aligning content across channels, showcasing the full product range, and enhancing brand storytelling can improve trust and boost conversion rates.