Actionable Insights for Ambitious DTC Marketers

⛳ Vice Golf Email Strategy: A Swing with Room to Soar

Vice Golf’s welcome email strategy sets a solid foundation but needs stronger storytelling, clearer offers, and better sequencing to improve conversions. Pilothouse recommends leading with brand value, extending promotional windows, and optimizing messaging to build trust and drive more first-time purchases.

📦 Your Daily Tariff Check-In

The de minimis exemption allowing duty-free U.S. shipments under \$800 ends on August 29, 2025. Importers are scrambling to adjust as the loophole closes, impacting international shipping strategies.

🎧 How Pilothouse Engineers Welcome Email Flows That Convert

Pilothouse shares strategies for building high-converting welcome email flows that boost purchase rates and shorten time-to-buy. The episode covers sequencing tactics, educational content, and cadence testing to drive revenue and customer trust.

🎉 The Peak End Rule: Design Better User Experiences!

The peak-end rule shows that users remember the most intense moment and how an experience ends, not the entire journey. Designing joyful, rewarding interactions with positive emotions can boost engagement and build stronger brand affinity.