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DTC646: Guide to Meta Ad Testing for Q4
We share how advertisers can use this proven three-phase ad testing methodology to get the most out of their Q4 campaigns and increase conversions.
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Bonus: How Payne Glasses Uses iAdvize AI to Improve Customer Experience (Get a FREE Pair!)
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Sponsored By Motion
September 16, 2024
Types of site pop-ups that allow ecommerce sites to gather customer feedback and push visitors to purchase or subscribe to your email list.
September 13, 2024
AI chatbots, like those from iAdvize, help Payne Glasses boost conversion rates and improve customer service by handling inquiries efficiently and providing valuable insights.
How DTC brands who started their Halloween promotions in September are seeing a 60% increase in sales with these top performing spooky ad creatives.
Sponsored By Walmart
September 12, 2024
TikTok shares their 2024 holiday shopping report plus latest trends and tactics brands can use to drive engagement and conversions in the Q4 period.
Sponsored By Insense
September 11, 2024
We break down all the elements of superfood brand Blume’s pumpkin spice mailer and how they incentivize customers to spend more to raise their AOV.
Sponsored By Eko
September 10, 2024
We recap three new updates in Google Merchant Center which include a product trend insights report and AI-generated summaries and custom reports.
Sponsored By Klaviyo
September 9, 2024
We discuss how Calvin Klein leveraged The Bear star Jeremy Allen White to create a viral ad campaign that translated into a 30% increase in sales.
Sponsored By Pilothouse
September 6, 2024
We take a look at Fenty Beauty’s tech stack and plugins they use to lower their cart abandonment rate and motivate customers to spend more.
Sponsored By Tatari
September 5, 2024
How eyewear brand Warby Parker positioned themselves in a competitive market and tactics they used to deliver a stellar customer service experience.
Sponsored By Mini Social
September 4, 2024
We analyze how ecommerce brands offering personalized experiences like monogramming work the gifting angle while increasing customer satisfaction.
September 3, 2024
Salesforce shares holiday shopping predictions for 2024 and how consumers will shop for the best discounts due to uncertainty around rising prices.
September 2, 2024
Three common leaky bucket culprits for ecommerce brands that prevent online ads from converting and how to fix them so you are set up for success.
August 30, 2024
How DEUX’S competitor comparison chart makes it easier for online customers to understand how their product differs from others in the market.
August 29, 2024
Why Coachtopia’s circular fashion mission is a hit with Gen Z consumers and how they promote community building, sustainability and transparency.
August 28, 2024
Solo Stove doubles down on their Snoop Dogg partnership with a new blunt marketing campaign and limited edition Solo x Snoop firepit product.
August 27, 2024
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