Prepare to have your perspective shifted.

Campbell Soup Co. Set to Drop Soup After 155 Years

Campbell Soup Co. plans to change its name after 155 years by dropping the word "soup" to better represent its diverse product range.

Last Chance to Join the Virtual Summit for High-Converting Facebook and TikTok Ads

Motion’s virtual summit on creating high-converting Facebook and TikTok ads is just three days away. Join over 13,500 marketers and get a free VIP ticket for live sessions, Q&As, and exclusive bonuses.

Three-Step Ad Testing Methodology to Maximize Q4 Sales for DTC Brands

HydroLite used Pilothouse’s three-phase ad testing strategy to optimize their Meta Ads for Q4, including promo testing, Amazon Prime Day tweaks, and finalizing their Black Friday Cyber Monday ad lineup.

Are You Missing Out by Neglecting Your Reviews? Here’s How to Make Them Work for You

Yotpo’s new guide reveals common mistakes brands make with reviews and offers strategies to showcase them effectively and gain valuable insights.

How DTC Brands Are Cashing In on the Pumpkin Spice Craze

Pumpkin spice has grown into an 800-million-dollar industry, and DTC brands are using its popularity to boost sales before Q4 by introducing limited-time, fall-themed products.

How Payne Glasses Uses AI to Elevate Customer Experience and Boost Sales

Payne Glasses uses iAdvize AI to handle customer inquiries, improve site experience, and create personalized interactions that increase sales and customer satisfaction.

Why Imperfect Ratings Can Boost Conversions and Latest Moves in Tech M&A

Studies show that a product rating between 4.2 and 4.5 can drive more conversions than a perfect five stars. Plus, updates on recent tech mergers and acquisitions, including Salesforce's $1.9 billion deal and Applied Digital's $160 million raise.

How AI Chatbots Are Transforming Customer Service for DTC Brands: Insights from Payne Glasses and iAdvize

AI chatbots, like those from iAdvize, help Payne Glasses boost conversion rates and improve customer service by handling inquiries efficiently and providing valuable insights.

Meta’s New Data Rules May Impact Your Ad Strategy!

Meta recently introduced new data restrictions that could affect ad targeting for businesses using custom audiences and detailed parameters.

How One Change Netted This Accessory Brand a 25% Revenue Boost

An accessory brand saw a 25% increase in revenue after joining Pilothouse’s Pilot Program, which is now looking for three new brands to join this Q4.

Creative Ways to Use Pop-Ups to Boost Engagement This Q4

As Q4 approaches, consider using strategic pop-ups on your site to boost engagement, promote offers, and collect valuable customer feedback.

Van Holten Pickles Unveils Playful Packaging to Win Over Gen Z

Van Holten Pickles revamped their packaging with bold colors and fun characters to connect with younger consumers and stand out on social media.

New AI Model ‘Strawberry’ to Launch in Two Weeks with Advanced Problem-Solving Skills

OpenAI is set to release its new AI model, Strawberry, focused on deep reasoning and complex problem-solving, in two weeks.

Are Threads Ads Coming Soon? Meta's New Test Raises Eyebrows

Meta may be testing ads on Threads, as some users have spotted a new Threads feed option in their custom ad reports.

Join Walmart Marketplace

https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-N-DS&utm_source=DTC&utm_medium=Spotlight

Halloween Promos Are Here Early and Breaking Sales Records

Halloween promotions are starting earlier than ever, driving a 60% increase in Shopify sales and record-breaking in-store sales, offering brands a prime opportunity to launch holiday collections now.