Prepare to have your perspective shifted.

Manufacturing Debates, Superfan ROI, and EU’s Tariff Timeout

As Trump urges U.S. manufacturing, brands push back on feasibility; meanwhile, influencer ROI soars with minisocial and global trade tension briefly cools.

3 Tariff Tactics to Stay Profitable in Uncertain Times

Pilothouse shares short-term strategies for brands navigating tariff chaos—keep spending smart, delay promos, and lean into brand storytelling to stay ahead.

Trump Hikes Tariffs on China to 145% as Global Reactions Intensify

Markets tumble after a brief rally, the EU pauses retaliation, and China vows a strong response while Trump suspends tariffs for most countries—except China.

The Email Strategy That Drove an 87% Revenue Jump for Octopied Mind

Pilothouse reworked email flows, segmentation, and creative to help Octopied Mind dramatically boost revenue, retention, and subscriber growth.

Tariff Turmoil, U.S. Production Challenges, and Strategic Brand Moves

Today’s DTC breaks down how brands can navigate the U.S.-China tariff war, why domestic production isn’t always straightforward, and what’s trending in the latest poll.

Landing Page Wins, Social Media Events, and a Tariff Pause (Sort Of)

Optimize landing pages over ad spend, explore top marketing events, and catch up on tariff pauses, AI ad formats, and LeBron’s new Mattel debut.

Track Your Category Lifecycle to Unlock Hidden Growth

If customers only buy your hero product, you’re missing revenue—Jordan Gordon explains how lifecycle tracking reveals catalog opportunities and growth gaps.

How To Drive More Email Revenue Without Discounting Your Brand

Jordan Gordon shares tactical advice on fixing underperforming email systems, improving deliverability, and balancing automation with brand-building content.

China Strikes Back With 84% Tariff as Trump Pauses for Allies

Trump pauses tariffs for non-retaliating nations while China escalates with an 84% tariff, sending markets surging and recession fears climbing.

Tariff Cutbacks: Where Brands Are Trimming Budgets

DTC readers reveal how they’re adapting to new tariffs, with 26% cutting operating expenses—plus, weigh in on whether these tariffs are here to stay.

Pilothouse Offers Free Tariff Response Audit for 7-Figure Brands

To help brands navigate rising tariff pressures, Pilothouse is providing a free marketing audit focused on margin protection and growth opportunities.

Category Lifecycles, Tariff Cuts, and Smarter Revenue Tactics

Today’s DTC explores product lifecycle strategies, tariff-related brand adjustments, and how to drive more email revenue without discounting.

ASMR Ads, Social Media Conferences, and Tariff-Driven Tensions

ASMR-style TikTok ads boost engagement, while upcoming events like SocialNext and Config offer insights into digital trends amid rising U.S.-China tariff tensions.

Inside Aviron’s $25M Rise: From Cold Calls to Connected Fitness Success

Founder Andy Hoang shares how Aviron scaled through B2B pivots, gamified hardware, and smart DTC strategies in this insightful podcast episode.

U.S. Tariffs on Chinese Imports Spike to 104% as Global Trade Tensions Rise

Trump enacts a steep tariff hike, prompting global reactions, market shifts, and bipartisan calls for more oversight on executive trade authority.

Tariff Poll Results Are In—Here’s How Brands Are Adjusting

40% of DTC brands are holding ad spend steady despite new tariffs; today, readers weigh in on where cuts may be coming next.