Prepare to have your perspective shifted.

Meta Introduces Ad-Free and Less Personalized Ad Options for EU Users

Meta has announced that Facebook and Instagram users in the European Union can now opt for a reduced-cost ad-free subscription or choose to see less personalized ads. This change, driven by regulatory pressures, may affect advertisers' ability to deliver targeted campaigns, potentially impacting performance metrics.

Unlock Key Consumer Spending Insights with Klaviyo’s 2024 Report

Get ahead this BFCM with Klaviyo’s 2024 Consumer Spending Report, based on insights from over 8,000 consumers worldwide. Discover trends in spending habits, early shopping, inflation's influence, and the importance of omnichannel strategies.

How Funko Boosts Q4 Sales with Personalized Pop! Figures

Discover how Funko’s shift to DTC and the introduction of customizable Pop! Yourself figures drove record-breaking holiday sales. Learn about their strategy behind limited editions, user-friendly customization, and group gifting to increase engagement and revenue.

How Jones Road Beauty Achieved 167% YoY Growth with Klaviyo

Learn the strategies Jones Road Beauty used with Klaviyo to drive a 167% increase in BFCM sales, and discover actionable steps to elevate your own results this holiday season.

Email Like a Top Brand with Expert Tips from Jordan

Discover how to elevate your email marketing to top DTC standards with insights from the latest episode of the World's Best Email and Retention Podcast, covering quality design, automation, and multi-channel integration strategies.

Creative BFCM Promo Strategy: Leveraging Amazon's Brand Story Section

Learn how the Pilothouse Amazon Content team uses the brand story section to effectively highlight BFCM promotions, directing shoppers to deals, reinforcing trust, and boosting visibility across all ASINs.

Klaviyo's 2024 Consumer Spending Report: Key Insights for BFCM Success

Klaviyo's latest report, based on a survey of over 8,000 global consumers, offers valuable insights into holiday shopping behaviors. Discover how inflation influences spending, the trend of earlier shopping, and the necessity of omnichannel strategies to meet customer expectations. Access the full report to inform your Black Friday and Cyber Monday preparations.

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TikTok's Brand Palooza Launches Today with Exclusive Deals

TikTok's Brand Palooza event starts today, featuring exclusive products and deals from major brands. Brands are advised to begin BFCM promotions earlier this year due to a shorter holiday season.

Unlock BFCM Success with Roku's Self-Serve CTV Advertising

Discover how Roku Ads Manager enables digital marketers to easily set up, measure, and optimize CTV campaigns, engaging audiences through interactive ad formats and existing digital creative. Leverage Roku's holiday guide to enhance your BFCM results by meeting consumers where they spend more time—streaming TV.

TikTok’s Early BFCM Strategy: Boosting Sales with Brand Palooza and Venmo Partnership

Learn how TikTok is setting up for BFCM success with its Brand Palooza shopping event, exclusive deals, and a partnership with Venmo to increase AOV—offering unique incentives to attract high-intent holiday shoppers early.

Master Email Deliverability Amid Gmail and Yahoo's 2024 Changes

Learn how leading brands like Aviator Nation and Naked Harvest navigated Gmail and Yahoo's stringent 2024 email requirements. Gain actionable strategies to enhance your email deliverability and future-proof your campaigns. Join Yotpo's webinar on November 14th for expert insights.

Eugene Healey Explores 'The Awareness Advantage' and Cultural Relevance in Branding

Brand strategist Eugene Healey discusses insights from Tracksuit and TikTok's report, 'The Awareness Advantage,' highlighting how brand awareness enhances performance metrics and the importance of cultural relevance in modern branding.