Prepare to have your perspective shifted.

Google Ads Adds Promo Code Options for Advertisers

Google Ads now lets advertisers enhance listings with bar codes and QR codes under the Promotion Details section, making offers more accessible and engaging.

Maximize Ad Performance with Cost Cap Campaigns

Learn how Pilothouse's Meta team achieved higher ROAS and lower CPA by using cost caps in Advantage+ campaigns and how to replicate their strategy for your account.

Boost SEO Without Sacrificing Copy: The Eyebrow Technique

SEO expert Ross Hudgens shares the ‘eyebrow technique,’ a simple trick to enhance visibility by combining strategic keywords with persuasive, on-brand sales copy.

The Key Question for Achieving Your 2025 Goals

Ensure your brand has the expertise and resources to succeed in 2025. Learn how Pilothouse drives record-breaking results and start the year strong.

Meta Ends Fact-Checking, Sparking Advertiser Concerns

Meta’s move to replace fact-checking with community notes raises fears among brands about reputational risks from ads appearing near toxic content.

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The Rise of the “Wirkin”: Walmart’s Viral Birkin Dupe

Walmart’s $80 “Wirkin” bag, a viral dupe of the Birkin, highlights the ongoing demand for affordable luxury-inspired fashion in today’s dupe culture.

Tracking Customer Life Cycles for a Thriving DTC Brand

Jordan Gordon of Pilothouse shares strategies for tracking life cycles, building loyalty, reducing ad reliance, and increasing lifetime value on TWBERP’s latest podcast episode.

U.S. TikTok Users Migrate to RedNote Amid Ban

In response to the U.S. TikTok ban, users are flocking to RedNote, a Chinese social media app that surged to the top of the Apple App Store this week.

Navigating Meta’s New Data Restrictions for Sensitive Categories

Meta’s updated data-sharing rules impact brands in sensitive categories, limiting event tracking and raising ad costs. Learn how to adapt and optimize with Pilothouse's insights.

Master Influencer Marketing with the Influencer Illuminati Model

Join DTC and SARAL on January 29th to learn the Influencer Golden Triangle framework, hear success stories, and gain exclusive bonuses to build, grow, and scale your influencer strategy.

Meta Updates, Email Lifecycle Strategies, and the Rise of Dupe Culture

Explore Meta’s impact on sensitive category brands, why lifecycle tracking goes beyond email revenue, and the surging interest in Wirkin products amid dupe culture trends.

Unlocking Consumer Attention and Social Wins

Learn how to align KPIs with consumer insights, run successful micro-influencer campaigns like Plant People, and celebrate quirky January observances to boost engagement.

From Bankruptcy to Profitability: Dan Crosby’s BioSteel Turnaround

Dan Crosby shares how he revived BioSteel from bankruptcy through streamlined logistics, grassroots partnerships, lean operations, and innovative Amazon strategies on the DTC Podcast.

How Top Brands Excel: Dotdigital’s Marketing Performance Report

Dotdigital analyzes 100 brands across industries and regions, revealing successes and gaps in data collection, email marketing, and personalization to help refine your strategy.

How Brands and Communities Are Supporting L.A. Wildfire Relief

Brands like Cocokind are stepping up with initiatives like prepaid donation shipping labels, while charities like Baby2Baby and Wildlife Recovery Fund provide essential aid to those affected.