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How Jones Road Beauty Achieved 167% YoY Growth with Klaviyo
Learn the strategies Jones Road Beauty used with Klaviyo to drive a 167% increase in BFCM sales, and discover actionable steps to elevate your own results this holiday season.
BFCM
Tech Stack
Email Strategy
November 13, 2024
Email Like a Top Brand with Expert Tips from Jordan
Discover how to elevate your email marketing to top DTC standards with insights from the latest episode of the World's Best Email and Retention Podcast, covering quality design, automation, and multi-channel integration strategies.
Email Strategy
DTC Podcast
Sponsor
November 13, 2024
Creative BFCM Promo Strategy: Leveraging Amazon's Brand Story Section
Learn how the Pilothouse Amazon Content team uses the brand story section to effectively highlight BFCM promotions, directing shoppers to deals, reinforcing trust, and boosting visibility across all ASINs.
BFCM
Amazon
Promotion
November 13, 2024
Klaviyo's 2024 Consumer Spending Report: Key Insights for BFCM Success
Klaviyo's latest report, based on a survey of over 8,000 global consumers, offers valuable insights into holiday shopping behaviors. Discover how inflation influences spending, the trend of earlier shopping, and the necessity of omnichannel strategies to meet customer expectations. Access the full report to inform your Black Friday and Cyber Monday preparations.
UGC Campaign
BFCM
Consumer Insights
November 13, 2024
TikTok's Brand Palooza Launches Today with Exclusive Deals
TikTok's Brand Palooza event starts today, featuring exclusive products and deals from major brands. Brands are advised to begin BFCM promotions earlier this year due to a shorter holiday season.
BFCM
TikTok
Brand Awareness
November 13, 2024
Unlock BFCM Success with Roku's Self-Serve CTV Advertising
Discover how Roku Ads Manager enables digital marketers to easily set up, measure, and optimize CTV campaigns, engaging audiences through interactive ad formats and existing digital creative. Leverage Roku's holiday guide to enhance your BFCM results by meeting consumers where they spend more time—streaming TV.
CTV Advertising
BFCM
Customer Engagement
November 13, 2024
TikTok’s Early BFCM Strategy: Boosting Sales with Brand Palooza and Venmo Partnership
Learn how TikTok is setting up for BFCM success with its Brand Palooza shopping event, exclusive deals, and a partnership with Venmo to increase AOV—offering unique incentives to attract high-intent holiday shoppers early.
BFCM
TikTok
Brand Partnerships
November 13, 2024
Eugene Healey Explores 'The Awareness Advantage' and Cultural Relevance in Branding
Brand strategist Eugene Healey discusses insights from Tracksuit and TikTok's report, 'The Awareness Advantage,' highlighting how brand awareness enhances performance metrics and the importance of cultural relevance in modern branding.
Brand Strategy
Brand Awareness
DTC Podcast
November 13, 2024
Shopify Introduces Automated Tax Filing for Merchants
Shopify now offers automated tax filing, simplifying compliance for merchants by handling tax calculations and submissions directly through the platform.
Platform Update
Holiday Campaign
Influencer Marketing
November 13, 2024
Holiday Shoppers Focus on Value and Free Shipping in 2024
An eBay survey reveals value for money, free shipping, and deals as top priorities for holiday shoppers. Plus, explore wishlist strategies to reduce cart abandonment, Meta ad foundation tips, and a copywriting cheat sheet to boost engagement.
Consumer Insights
Meta Ads
Conversion Rate Optimization
November 11, 2024