Prepare to have your perspective shifted.

Cécred’s Secret to Shopify Success

Discover the Shopify apps helping Beyoncé’s haircare brand Cécred make nearly six figures per month and potentially grow into a million-dollar business.

Essential Tracking Setup for Your Brand's Day 1

Set up tracking on day 1 to collect valuable data on user demographics, interests, and behavior. Use GA4, Meta Pixel, Google Ads, and more to build retargeting audiences and measure growth from launch.

In the Social Sphere: Budget-Savvy Campaign Tips

Before launching campaigns, consider key factors to avoid overspending and ensure ad success. Plus, get consumer insights, ecommerce solutions, and the latest industry news.

AI Safety Board Delays ChatGPT-5; OpenAI Ensures Enhanced Security

‍OpenAI is finally creating an AI Safety and Security board led by Sam Altman after employees like former safety leader Jan Leike resigned earlier this month citing safety concerns.

⭐ Stand Out on Amazon: Craft a Compelling Brand Story to Elevate Your Listings

Amazon sellers can stand out by using a strong brand story to differentiate their products from competitors.

🧒 TBH Repackages Product To Appeal To Gen Alpha

TBH revamped its hair product packaging to attract Gen Alpha consumers, shifting to a sleek, modern design that appeals to both tweens and their parents.

Peak Search Craze: The Finance Bro Phenomenon

Discover why 'Finance Bro' is trending and how brands like Patagonia can capitalize on this viral sensation sparked by Megan Boni's TikTok.

Unpacking Google’s Algorithm Secrets: Your SEO Deep Dive

Get ready to explore the shocking revelations from leaked Google documents, discover tips for a stronger BFCM campaign, and learn about the new Pinterest and Shopify partnership supporting SMBs.

🤯 Breaking Down Google’s Data Leak Insights

SEO expert Erfan Azimi leaked thousands of Google search documents, exposing long-held secrets about the algorithm. Discover the truth behind Google's ranking factors, the impact on your SEO strategy, and how to use this newfound knowledge to your advantage.

📦 You’re Busy Enough, Stop Spending Time Worrying About Logistics…

As a growing DTC company, handling logistics alone can be overwhelming. Hook Logistics offers top-tier 3PL services to streamline your shipping and fulfillment needs.

✍️ What To Test in Micro-Holiday Campaigns

Leverage micro-holiday sales to gather valuable data and improve your BFCM campaigns. Test discount thresholds, offer formats, free shipping, product SKUs, and evergreen sales to maximize conversions and build strong Q4 strategies.

Pinterest & Shopify's Inclusion Fund: Empowering Marginalized SMBs

Pinterest partnered with Shopify to launch the Inclusion Fund, supporting SMBs from marginalized communities with resources to grow their businesses. The program is active in the U.S. and Canada, with plans for global expansion later this year.

Google's AI Fixes and Summer Trends: Your DTC Update!

Google addresses AI issues with over a dozen updates to prevent incorrect and misleading search results.

Boost Your Brand with the Healthy Active Boom! 🥦

Learn how to leverage the growing demand for healthy active products with insights from LTK's recent Shopper Study and expert creator marketing strategies.

Beauty Buzz: How Tower 28 and OUAI's Collab Sold Out in a Day! 💗

Tower 28 and OUAI's limited edition lip gloss collaboration sold out in a day thanks to strategic social media buzz, catchy vacation-themed copy, and smart bundling strategies.

🎧 Unlock Revenue: Mastering Pre-Purchase Upsells!

Learn from Aves at Pilothouse on how to maximize revenue with pre-purchase upsells, why they matter, and effective strategies for implementation.