While February online retail sales saw a decent 18.08% jump compared to last year, lots of businesses are still seeing a slump in sales.
If you’re feeling the pressure to meet your Q1 targets, we’ve cooked up some ideas on how to raise your website traffic and increase your average order value below.
Here’s what you’ll find in today’s DTC:
Is your AOV looking low? Here are the five best ways to get your order value up.
How Slumberkins’ Easter egg hunt drove website traffic and sales.
And don’t underestimate the importance of giving customers a timely offering.
You’re reading this newsletter along with new subscribers from: Moss Motors, DraftKings, and Pestle & Mortar. 👋
CRO
🙃 Headless Failed The Industry. What’s Next?*
Fake site speed reporting, cumbersome development cycles, and overpromises from “Headless” and “CRO” agencies had brands wasting two scarce resources—time and money…
So, instead of reinventing the wheel, Pilothouse built a tool to grease it. A little WD-40 if you will. 😏 Warpdrive simplifies CRO for Shopify store owners, adding on average 35% more revenue from your current traffic.
If you need a lift in sales, here are five easy and effective ways to increase your average order value. Plus a few Shopify app recommendations to make it happen. ✨
[Vital Proteins emphasizes savings on their product page for bundles]
Bundle Deals: Offer a group of products at a discounted price. It helps if it makes sense for these items to be paired together so it seems like a more attractive offer rather than buying the items individually.
Next steps: To give customers that extra nudge, make it loud and clear in your PDP how much the customer would be saving by purchasing the bundle. Vital Proteins makes this obvious in their product name and their pricing so customers know they are getting a sweet discount.
[Blume’s progress bar on checkout page]
Try raising the free shipping threshold: Experiment with raising the minimum order value for free shipping so customers feel compelled to add more items to their cart.
Next steps: Adding a progress bar during checkout will gamify the experience and make customers more compelled to add one more item to their order. For Shopify owners, the Yaco plug-in can make that happen. Blume uses this progress bar to show how close customers are to free shipping so they feel compelled to increase their basket size.
Cross-sell or upsell: Make recommendations as customers walk through the checkout process or target them later on in your email flows so they make a larger purchase down the road. Cross-selling with other brands is also a great way to widen your reach and generate more sales.
Next steps:Cross-selling apps like Disco can recommend your product to shoppers with timely ads so you can capture those high-intent shoppers.
[Em Cosmetics BOGO sale mailer]
Offer limited-time offers: Run a flash sale like a BOGO deal or offer an enticing GWP to create a sense of urgency and orders in a specific time frame.
Next steps: Apps like BOGOS.io make it easy to set up these promotions with just a few clicks.
Provide personalized recommendations: Personalization based on customers’ preferences and pain points can help raise your AOV big time. Function of Beauty uses a hair quiz to give customers a custom product while capturing emails for retargeting later on.
Next steps: Use product quiz builders like Quizify to deepen customer engagement and lift sales.
Test out these five strategies on your ecommerce site and let us know how it impacts your AOV! 🚀
EASTER EGG HUNT
🐇 Slumberkins Drives Traffic and Conversions With Creative Campaign
The Pilothouse team recently put together a fun marketing campaign that’s perfect for Easter.
Slumberkins celebrated spring coming into bloom with a unique sale idea:
An Easter egg hunt for parents! 😀
The brand ran a one-day-only flash sale but instead of offering a code for customers up front, they decided to turn it into a virtual seek-and-find hunt for discounts.
Hidden across PDPs and collection pages, customers were able to find codes that offered some juicy discounts such as free products and up to $100 in store credit! 💰
[Slumberkins Instagram announcement about campaign]
What’s genius about this approach:
Increased website traffic and time spent on page: The promotion encouraged users to visit more pages on the site and learn more about the brand and their product assortment. 📈
Unique conversion strategy: The fun promo can convert visitors into customers without having to provide a sitewide discount. By thinking outside the box, Slumberkins made an offer as simple as ✨ free shipping ✨ (which was one of the exclusive codes) enticing the audience that stumbled across it.
Getting their fan base engaged and hosting a fun game on their site is a creative way to generate more page views and raise conversion rates with a limited amount of codes.
🌐 IN THE SOCIAL SPHERE
Timing is key when messaging your customers. Are you messaging too much or too little? Figuring out the best time to engage is key to getting high volume orders.
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
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