In this newsletter, you’ll find:
Let’s dive in: 👇
2023 has been a challenging year for a lot of brands and marketers.
The growth that came easy during the last three years has been a struggle for many, especially on Meta Ads, where iOS14.5 changed the game…
That’s why we rebuilt and 2023-ified our Meta Ads Scale School — a step-by-step guide to the same media buying strategies used to generate $500M in value for Pilothouse clients.
We collaborated with Pilothouse’s Meta Ads team leads to bring you:
We’re so confident in the value of this course that we’re offering it to you, our DTC readers, for 75% off until October 31st.
No matter where you are on your Meta Ads journey, Scale School has something for you.
🚨 Don’t miss your chance. There’s only 5 days left to join DTC’s Meta Ads Scale School for 75% off.
Is WordArt truly the forgotten art of graphic design? 😂 Not every ad image in your account needs to be perfectly polished, scrappy creatives like this one certainly catch the eye and send a very clear message.
This just in from the Pilothouse Google team: YouTube channel owners will no longer have control over the types of ads shown in their videos. 👀
What does this mean? Check this out 👇
Historically, YouTube gave owners some control over:
Additionally, YouTube has always strongly suggested to creators that they allow:
These suggestions were made because more non-skippable ads means more revenue for YouTube in the form of ‘cost per view’ paid by advertisers.
The inevitable increased prevalence of non-skippable ads leaves viewers with two options: (1) watch the whole ad, (2) navigate away from the YouTube video they’re watching.
If you’re thinking, ‘I don’t have a YouTube channel, why should I care?...’ This update could mean changes for two important advertiser metrics.
1️⃣ Cost per view
Cost per view (CPV) for non-skippable ads will likely decrease due to the increase in available placements.
2️⃣ Engagement rates
Chances are, if people are drawn into a video, they’re now more likely to watch the entire ad in a non-skippable mid-roll placement to finish watching their video.
What does this mean, and what should your next steps be?
These changes mean new opportunities for advertisers!
Because we know that (a) engagement rates for non-skippable ads are likely to increase and (b) CPVs will likely decrease, you have the opportunity to start testing non-skippable ads to your remarketing audiences.
Remember, your remarketing audiences have the highest chances of conversions, and Q4 is the highest converting time of the year…
Get testing those non-skippable ads!
Brands collect nearly 5X more customer data during the holidays than at any other time.
Capitalize on BFCM traffic using Shopify's most popular survey tool, Zigpoll, to collect customer feedback that will inform your planning and drive your revenue for the year ahead.
Use Zigpoll to:
Use the code GwT8z5FCQ for 50% off any plan (yes, you heard that right!)
Did you know there are over 5 million podcasts globally with a cumulative 70 million episodes between them? If listeners aren’t keen from the very beginning, chances are they’ll simply find another. 🤷
That’s why your podcast intro really matters — especially when capturing new listeners.
An intro that hooks an audience can mean the difference between growing exponentially or getting lost among the millions (literally!) of other podcasts. 😥
But good podcast intros can be a science, an art… or a little bit of both. 🎨🧪
There’s an infinite spectrum of intros — from the “rolling start” Joe Rogan Experience to the super-polished NPR news show. All of them can work! Your job is to craft the best podcast intro for *your* unique show and listenership.
In this post, you’ll learn:
Your podcast intro should give your listeners enough reason to stick around – in 5 minutes or less.
In Q3 2023, Meta reported significant growth, adding 19 million users to Facebook, reaching a total of 3.049 billion.
Most of this growth was from the Asia Pacific region, specifically India and Indonesia. However, North America saw modest growth, and Europe experienced a decline.
The company's emphasis on AI-driven content recommendations, notably through Reels, led to a 31% year-over-year increase in ad impressions. Financially, Meta's Q3 was stellar, recording a revenue of $34.15 billion, a 23% growth from the previous year, surpassing its Q4 2021 results.
Click here to read more about Meta’s Q3 results.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
🎵 TikTok in the Mix is a live music event hosted by TikTok to showcase the biggest music trends on the platform. Performers include Cardi B, Niall Horan, Anitta, and Charlie Puth live in Arizona on December 10th, 2023.
🧵 Polls and gifs are coming to Threads as per a confirmation post by Mark Zuckerberg. The format will be accessible through an icon that taps into Giphy’s database.
🤖 OpenAI forms team to study ‘catastrophic’ AI risks, including nuclear threats.
📺 Amazon Prime video ad package receives advertiser pushback.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Kelsey Hess, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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