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Good morning,
Here’s what you’ll find in today’s DTC:
💡 Why Four Sigmatic Isn’t Raising Prices
How they’re handling tariffs without losing customers.
📦 Breaking Tariff Update
A group of U.S. businesses sue the Trump administration.
🤖 Trending: AI-Generated Dolls
Join the social media trend (steal the prompt below!)
You’re reading this newsletter along with new subscribers from: Flower & White, PetSafe Brands, and Seoul Spice. 👋
🚀 The Secret To Recruiting Your Ideal Influencer Affiliates... You Can’t Afford To Miss This Strategy
If you’ve ever tried building an influencer affiliate program, you know the grind: endless trial and error to find the right influencer-brand alignment.
But what if you could skip the hit-and-miss stage?
👏 Enter Insense, the all-in-one UGC & influencer marketing solution with 68,500+ vetted creators from 35+ countries.
It streamlines your workflow and lets you leverage product seeding to match with the best influencers for your brand. 💁♀️
After launching a product seeding campaign using their brief templates, influencers apply directly to you. 💥
And once you’ve received your seeded UGC and organic posts, you can identify the best performers and enroll them into your affiliate program via Insense.
🚨 Plus, want $200 for your first campaign? Book a free strategy call by April 30th.
* sponsored
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
April 14, 2025 update:
🔎 ChatGPT’s Moonshine Memory Update
OpenAI has improved ChatGPT’s memory capabilities.
With its new feature ‘Moonshine’ the chatbot can now remember all past conversations with users and provide more personalized responses.
This is now available to Plus and Pro users in select countries.
Users can opt out of this feature by accessing their settings.
💥 Unlock Bold Growth With A Whole New Audience. This Platform’s Users Love Discovering New Brands
💭 Imagine: A highly engaged audience hungry to discover new products and brands. An audience that includes 75%+ of 13-34 year olds in over 25 countries. Now that’s reach. 🤯
Enter: Snapchat.
👏 Their audience is bringing the buying power. Approximately 80% of Snapchatters are above the age of 18, with 1 in 4 Snapchatters age 35+, and they’re ready to shop.
🛍️ 85% of its users learn about new brands and products from social ads and content (17% more than non-Snapchatters!), making this platform a gamechanger in your ad strategy.
Discover what you’ve been missing. ✨
💭 Imagine: A highly engaged audience hungry to discover new products and brands. An audience that includes 75%+ of 13-34 year olds in over 25 countries. Now that’s reach. 🤯
Enter: Snapchat.
👏 Their audience is bringing the buying power. Approximately 80% of Snapchatters are above the age of 18, with 1 in 4 Snapchatters age 35+, and they’re ready to shop.
🛍️ 85% of its users learn about new brands and products from social ads and content (17% more than non-Snapchatters!), making this platform a gamechanger in your ad strategy.
Discover what you’ve been missing. ✨
* sponsored
🎧 How Four Sigmatic is Navigating Tariffs Without Losing Customers
Today on the DTC Podcast, Rick Cadotte of Four Sigmatic joins us for a rapid-fire, tactical discussion about how smart DTC operators should respond to tariff changes, commodity volatility, and geopolitical instability.
Learn how Four Sigmatic is keeping prices stable despite rising costs and why AI, new legislation, or "macro theory" shouldn't distract your team.
In this podcast, we cover:
Rick breaks down his practical framework for decision-making in times of uncertainty and offers a real-world example of cost strategy without consumer disruption.
👉 You can listen to the full episode with Rick here.
🌐 IN THE SOCIAL SPHERE
This AI doll trend is taking over our feeds!
Users are turning themselves into Barbie-style toys and sharing the creative results with their followers over social media.
Not only is this a fun way to engage with your online community but also a great way to show off your product assortment or your brand founder.
Want to make your own AI-generated doll?
Upload a photo of yourself and copy and paste this prompt into ChatGPT 👇
Create a picture of a 3D action figure toy as if it were displayed in a transparent plastic blister packaging.
The figure should resemble the person in the photo, standing upright with a relaxed, friendly smile.
Include accessories that represent my interests such as [x, y, and z]. The packaging should feature their name at the top.
🎉 CELEBRATE THIS!
🍙 Apr 19: Rice Ball Day, Record Store Day, Garlic Day, Bicycle Day
🍟 Apr 20: Wisteria Tree Day, Cannabis Day, Cheddar Fries Day, Lookalike Day
✋ Apr 21: High Five Day, Kindergarten Day, Chickpea Day
🌎 Apr 22: Earth Day, Jelly Bean Day, Beagle Day
🧺 Apr 23: Shakespeare Day, English Muffin Day, Picnic Day
🪣 Apr 24: Bucket List Day, Pigs in a Blanket Day
💅 Apr 25: Zucchini Bread Day, Lingerie Day, Mani-Pedi Day
⚡ QUICK HITS
🚀 Stop guessing, start scaling. Pilothouse and Songfinch struck a chord and scaled to $3M+ in monthly revenue. Meet the team behind the scale strategy.
🚨 The DTC team is growing. We're looking for an ambitious, self-starting salesperson to join our partnerships team. If you're passionate about ecom and sales, we'd love to hear from you.
📅 EVENTS
SEO Spring Training - A two-day conference which includes breakout sessions of researched, strategic actionable plans from experts who have worked their way to the top and have turned their businesses into something bigger.
🗓️ May 1-4, 📍 Chandler, AZ 💰 $1,197 - $2,897
Data Innovation Summit - This event brings together data, AI, and advanced analytics experts. Topics covered include applied AI, generative AI, data engineering, and modern data strategies, offering attendees numerous opportunities for learning, networking, and benchmarking best practices.
🗓️ May 7-8, 📍 Hybrid: Stockholm, Sweden & Online 💰 €249 - €499
📰 NEWS
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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