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Welcome to All Killer No Filler, this week with Saul and Kyle from Pilothouse.
Saul is a 33rd degree Google Suite Master and today's cast is all about how to improve your Google World, starting with why you NEED to be spending more on YouTube.
You'll hear:
- Why Google is less affected than Facebook after iOS14.5
- Why Pilothouse's goal is to have YouTube be 23% of our total Google Suite Spend by 2023
- How use custom feeds to maximize your Google Shopping Returns
- What enhanced conversions are and why you need to be using them ASAP
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