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SMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript’s Sam Melnick joins us to share how AI, segmentation, and conversational commerce are reshaping SMS into a true revenue-driving channel.
Find out more about Postscript here: https://postscript.io/
In this episode, you’ll learn:
The biggest mistakes brands make with SMS & how to fix them
AI-powered SMS: How real-time message optimization drives a 20% revenue lift
Segmentation strategies that maximize retention & conversions
How leading brands like Jones Road Beauty personalize SMS at scale
Why SMS is outperforming email for many brands on peak sales days
The future of AI-driven SMS—including Postscript’s new “Shopper” AI agent
If you’re serious about SMS as a revenue channel, this episode packed with actionable insights is a must-listen.
Timestamps:
00:00 - Why SMS is the next must-have owned channel
02:00 - The biggest SMS mistakes brands make
04:30 - Smart segmentation strategies for SMS
07:00 - How Jones Road Beauty personalizes SMS at scale
09:30 - AI-driven SMS optimization and testing
12:00 - Scaling conversational commerce with AI
15:00 - SMS vs. email: key differences and advantages
18:30 - Maximizing revenue with product drops and urgency
21:00 - SMS deliverability, compliance, and industry trends
24:00 - Why best-in-class SMS solutions outperform all-in-one platforms
27:00 - Postscript’s AI and product innovation roadmap
Hashtags:
#SMSMarketing #EcommerceGrowth #DTCBrands #MarketingStrategy #AIinMarketing #ShopifyBrands #RetentionMarketing #ConversationalCommerce #Postscript #DTCpodcast #TextMarketing #MarketingAutomation #CustomerEngagement
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