But it worked!
Why?
Because it caught people’s attention: It broke the normal pattern they were used to seeing in their inboxes.
In other words, sometimes you just need to shake things up to see results!
📦 What Chase is doing differently for Black Friday / Cyber Monday this year.
More people are shopping online than ever before.
Which means shipping times for BFCM this year will probably be longer than ever. 😭
What should DTC brands do? Focus on fulfillment… starting now!
- Have conversations with your factory and set up a communication system now so you can be prepared.
- Talk to your carrier about expected timelines.
- Start communicating with your customers early to set expectations.
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