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🎧 We had Kevin Miller on the pod this week, co-founder and CEO of Gr0 , a fast-growing digital marketing company that helps DTC brands succeed with SEO.
With the costs of advertising rising pretty much everywhere, investing in SEO is more appealing than ever as it creates the opportunity to bring in a steady, reliable stream of organic traffic.
So if SEO is on your mind (and it should be), you’ll want to tune into this one!
We discussed the biggest SEO mistakes brand makes, how to generate backlinks, how to structure your pages, if you should worry about Google algorithm updates, and a whole lot more.
The Takeaways 👇
☹️ The biggest SEO mistakes:
1️⃣ Giving up too early
“[Brands] will invest for a few months, and then they give up on the channel…when in reality, it was probably just about to work. SEO is like an iceberg coming out of the water… But results might not happen for 12 months.”
2️⃣ Looking at lagging metrics too soon
Many people put too much emphasis on lagging metrics like clicks, traffic, or revenue when they first start investing in SEO.
“I think if they knew the right place to look, they would see that they are having some success underneath the water… and that success is impressions.”
If your impressions improve day by day, that’s a good sign. Impressions → Higher rankings in Google → Clicks → Revenue.
3️⃣ Not investing in high-quality content
“If you invest in SEO…make sure you do a good job with the writing. Find a writer that you feel really understands how to speak to your audience, and make sure they write thorough articles. The articles need to be 1200-1500 words in length to adequately explain a topic in a way that’s robust on thorough enough to earn the top spot in Google.”
📈 How to rank for competitive keywords:
If you’re just getting started in a highly saturated market (like supplements or protein powder), ranking for your ideal keyword may seem impossible. 😤
Instead of throwing in the towel, Kevin suggests taking a long-tail keyword approach with quality content:
- Use a keyword research tool like SEMRush or Ahrefs to find all of the questions associated with a high-competition keyword (e.g., “how to find the best protein powder”)
- Answer each of those questions in a 1500-word blog post. Ideally, you would write 100 articles.
- In each of those articles, internally link to other pages optimized for your keyword (“protein powder”).
Over time, as your individual pages get traffic, Google will start to recognize you as an authority on your keyword, and you’ll climb in the rankings.
🚀 A simple, 3-step SEO strategy that works:
SEO can get really complicated, really fast. But it doesn’t have to be.
Here’s Kevin’s three-step process for SEO success:
- Write articles that answer questions people are asking about your product or service.
- Get featured in the news and press releases for backlinks (you can hire a PR firm or use Help a Reporter Out).
- Focus on your on-page optimization (H1 tags and title tags).
“That’s it. That’s an SEO strategy that works for eCommerce really, really well. It’s just those three things and making sure you do them well. We try not to overcomplicate it.”
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