Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year.
In this episode, we explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn’t just okay—it’s essential.
Discover:
How to segment your audience for maximum impact
The surprising truth about customer purchase behavior during BFCM
Why SMS is a game-changer for inbox competition
Tips to turn your Black Friday buyers into loyal repeat customers
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
00:00 - Intro: The importance of consistency in Black Friday messaging
01:30 - Who Are You Targeting? Understanding the different email interactions during BFCM
03:45 - The Power of Repetition: Why sending similar offers is essential for sales
06:00 - Optimizing for One-Time Openers: Focusing on those who purchase after opening just one email
09:00 - SMS Strategy: Using SMS to boost engagement during Black Friday
11:00 - Email Segmentation Tips: Separating buyers from prospects
14:00 - Subject Line Secrets: Crafting high-performing subject lines for launches and sales
17:00 - Engagement Strategies: How to handle Apple Privacy Opens
19:30 - Navigating the New Spam Rules: Preparing for tighter email filters this BFCM
22:00 - Post-BFCM Retention: Turning Black Friday buyers into repeat customers
24:00 - Quick Tips: Key takeaways to boost your Black Friday sales strategy
#EmailMarketing #BlackFriday2024 #CyberMonday #BFCM #EmailStrategy #RetentionMarketing #SMSMarketing #EcommerceTips #HolidaySales #CustomerRetention #DigitalMarketing #EcommerceGrowth #EmailSegmentation #DTCBrands #MarketingPodcast
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