Today, we’re diving into the future of email and retention marketing with Eli Weiss, VP of Retention Advocacy at Yotpo. Eli has built retention strategies at Olipop and Jones Road Beauty before joining Yotpo to help shape its retention and engagement tools.
In this episode, we talk about:
📩 Why AI will take over email segmentation and campaign timing
⚡ The biggest missed opportunity in retention (hint: it’s not what you think)
📊 How to future-proof your email strategy in a world of tougher inbox filtering
If you care about email, retention, and the future of DTC marketing, this one’s for you.
Let’s get into it!
0:00 – Introduction: Eli Weiss & the future of email & retention marketing
4:30 – The biggest mistake in retention: focusing too much on 1→2 purchases
9:00 – How AI will replace manual email segmentation & campaign scheduling
16:00 – The future of email: Will we move to plain text, AI-driven messages?
20:45 – Why email deliverability is getting tougher (and how to adapt)
27:30 – Retention isn’t just about sending more emails—it’s about sending better ones
35:00 – Where email & SMS marketing will be in 2025 and 2035
41:00 – Advice for young email marketers
#EmailMarketing #CustomerRetention #DTC #Ecommerce #MarketingStrategy #AIinMarketing #MarketingAutomation #Personalization #RetentionMarketing #EmailDeliverability #SMSMarketing #CustomerEngagement #MarketingGrowth #EliWeiss #Yotpo #RetentionStrategy #DTCMarketing
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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