This hat not only made the moss ball relatable, invoking a sense of playfulness and whimsy, but it also set the stage for an expanded product line, highlighting the potential of innovation grounded in keen market observation.
It's a beautiful reminder that in branding, sometimes the most profound impacts stem from the simplest ideas. 🌱
💰 What Jared would do with an extra $50K:
Jarod's strategy is straightforward: Invest in brand visibility and celebrity endorsement.
Specifically, he'd commission a custom mascot suit to strengthen brand interactions. The majority of funds, however, would target an "S tier" celebrity like Olivia Rodrigo to boost Moss Amigos' reach.
Brandon believes such an endorsement could sustain the brand's marketing for years.
👉 Listen to the full episode with Jared Oliva here!
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