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Today's AKNF Podcast is another session from C-Suite Mastermind with Avery from Pilothouse. For her talk she focused on how to grow your brand through ads on social media, in a way that resonates and actually performs with your target audience. Listen and you'll learn practical methods to discover, define, and speak to each of your customer avatars through your social media ads.
Work with Aves and Pilothouse ➝ https://pilothouse.co
Timestamps:
00:00 Introduction & Common Mistakes by Brand Owners
05:00 Story of Aunt Lala & Emotional Marketing
10:00 Persona Development: Us on Us
16:00 Case Study: Big Blanket's Persona Segmentation
23:00 The Role of Humor & Getting Weird in Ads
Hashtags:
#MarketingStrategy #BrandIdentity #CustomerPersona #EmotionalMarketing #CreativeAdvertising #PaidSocials #ContentCreation #SEO #DTCMarketing #PilotHouse #AIInMarketing #PersonaDevelopment #AdOptimization #BigBlanket #AdvertisingTactics #TikTokTrends #MarketingTips
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