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Welcome to DTC Podcast, today we're sharing another talk from C-Suite Mastermind, with friend of the Podcast Brandon Horoho from Montana Knife Co.
Brandon came to C-Suite and blew all our attendees away with this authenticity and story, and showed everyone what it looks like to plan ahead...we're talking 2 years of product launces meticulously planned out so that his team never has any questions about what they need to focus on.
I hope you enjoy it as much as I enjoyed hanging out with Brandon for a few days,
Timestamps:
00:00 - Introduction to Brandon Horoho and Montana Knife Company
02:00 - Origin Story: Building a Legacy Brand
04:30 - Overcoming Challenges: From Custom Knives to Mass Production
07:00 - The Drop Model: Scarcity and Community Engagement
09:30 - Email Marketing Strategy for Product Drops
12:00 - Expanding the Business: New Product Lines and Collaborations
14:30 - Challenges in Paid Advertising and Restricted Industries
17:00 - Growth Through Partnerships and Collaborations
19:30 - Manufacturing Limitations and Future Expansion Plans
22:00 - Nurturing the Community: Social Media and User Engagement
24:00 - Planning Product Drops and Managing Inventory
Hashtags:
#MontanaKnifeCompany #DTC #BrandonHoroho #KnifeDrops #EmailMarketing #Entrepreneurship #HuntingKnives #DirectToConsumer #EcommerceGrowth #SmallBusinessTips #BrandBuilding #ScarcityModel #SEO #DigitalMarketing #MadeInUSA #AmericanManufacturing #BusinessExpansion #ContentStrategy #MarketingStrategy #Collaboration
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