Subscribe to DTC Newsletter - https://dtcnews.link/signup
On today's AKNF we're revisiting Warp Drive's Brett Turner's talk at C-Suite Mastermind about the state of CRO in 2025 and the art of not leaving money on the table...
This talk focuses on helping you nail your testing methodologies so you can actually be sure that the tests you're running are actually working, also providing some fun live landing page and product page breakdowns that are worth finding on YouTube for the full experience.
Timestamps:
00:00 - Intro to CRO Strategy
02:10 - Importance of Page Speed in CRO
04:45 - Segmenting Traffic for Better CRO
07:15 - Tools for Landing Pages and Testing
09:30 - Headless Commerce Explained
12:20 - Live Website Audit and Key Takeaways
15:45 - Best Practices for Optimizing Above-the-Fold Content
18:30 - Audience Q&A and CRO Tips
20:55 - Final Thoughts on Building a CRO System
Hashtags:
#CRO #ConversionRateOptimization #EcommerceTips #PageSpeed #ShopifyOptimization #DigitalMarketing #LandingPageOptimization #HeadlessCommerce #WebsiteAudit #DTCMarketing #MarketingTips #SEO #ShopifyTips #PerformanceMarketing #EcommerceGrowth
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter