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Welcome to the DTC Podcast! This episode dives into the entrepreneurial journey of Ludo, founder of FoxFold. Ludo’s company is disrupting the $30B toilet paper industry with innovative dispensers and interfolded toilet paper that reduce waste and cut costs for hotels.
Key Insights:
Cost Savings: FoxFold dispensers reduce toilet paper usage by 40%, solving inefficiencies for hotels.
Dual Product Innovation: The patented dispenser works seamlessly with paper refills, creating a unique ecosystem.
Sustainability Focus: Bamboo-based paper and plastic-free packaging appeal to eco-conscious businesses.
B2B Strategy: Focusing on hotels for rapid scale and strategic partnerships has driven FoxFold's growth.
FoxFold has quickly gained traction with 5,000 bathrooms installed in just months and aims to redefine bathroom essentials in the hospitality sector.
Timestamps:
00:00 Intro: Reinventing Toilet Paper with Foxfold
02:00 Inspiration Behind Foxfold’s Unique Design
05:00 Tackling Sustainability and Cost in Hospitality
08:00 Developing the Dispenser and Paper Prototypes
12:00 Building a Go-to-Market Strategy for B2B
17:00 The Role of Trade Shows and Strategic Partnerships
22:00 Branding and The Story Behind Foxfold
26:00 Lessons Learned: Innovation and Speed to Market
29:00 Patents, Trademarks, and Navigating Copycats
30:00 Closing Thoughts: The Foxfold Vision
Hashtags:
#Foxfold #DTCpodcast #SustainabilityInnovation #BambooToiletPaper #HospitalitySolutions #EcoFriendlyProducts #BathroomInnovation #B2BMarketing #DirectToConsumer #Entrepreneurship
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