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📢 Episode Overview:
Tammy Phan, CEO & Founder of Luxe Du Jour, built a multi-million dollar luxury resale marketplace that allows customers to shop, sell, rent, and restore authentic designer handbags—all without traditional venture backing or early paid media.
🔑 Key Topics Covered:
How Luxe Du Jour grew to 31 employees and expanded into the U.S.
The three-step authentication process that builds customer trust
Why organic growth outperformed paid ads (and what’s changing now)
How luxury resale is outpacing new luxury in the market
The most valuable (and least valuable) brands in resale
Future of blockchain & luxury authentication
👂 Whether you’re scaling a DTC business, exploring resale, or growing an online marketplace, this episode is packed with insights.
👉 Listen now!
Timestamps:
00:00 – Why Organic Marketing Outperforms Paid Media
02:45 – Tammy's Journey from Bag Addict to Business Owner
06:15 – Building Luxe Du Jour Through Instagram
10:30 – How Luxe Du Jour Authenticates Designer Bags
14:20 – The Psychology Behind Buying Luxury Items
17:00 – Using Data to Price and Sell Pre-Owned Bags
21:00 – Challenges Scaling Ads with Trademark Restrictions
24:00 – Renting Designer Bags and Handling Risk
26:20 – The Future of Luxury: Pre-Owned, Blockchain, and Sustainability
30:15 – Tammy's Vision, Team Culture, and Growth Goals
Hashtags:
#DTCpodcast
#TammyPhan
#LuxeDuJour
#ResaleMarket
#LuxuryBags
#EntrepreneurJourney
#OrganicMarketing
#EcommerceGrowth
#SustainableFashion
#PreOwnedLuxury
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