Email marketing expert exclaims: "The subject line's gonna slay."
Join Jordan Gordon as he dives into the cool, often quirky world of email marketing for DTC brands. This episode is all about turning your email inbox into a powerhouse for keeping customers coming back and making new ones stick around. We're tearing apart some top-notch email strategies—from Gucci's slick GIFs to Free People's eye-catching layouts. Whether you're tweaking your tactics or just curious about what makes for killer email campaigns, Jordan's insights got you covered. Hit play to discover how you can make your emails pop and keep your audience engaged. Don't forget to subscribe for more tips on stepping up your DTC game!
[00:00] Introduction
[03:00] Discovering Effective Email Templates and Animated GIFs
[06:15] Case Study: Totally Thomas Town and Missed Opportunities
[11:30] Crafting Compelling Subject Lines with Anthropologie
[14:00] Strategies for High-Frequency Email Sending
[18:30] Importance of Email Presentation in Customer Perception
[23:00] Aligning Email Content with Meta Ads for Maximum Impact
#EmailMarketingTips #DTCBrands #RetentionMarketing #EcommerceGrowth #MarketingStrategy #InboxOptimization #CustomerRetention #DirectToConsumer #EmailDesign #GIFMarketing #AnthropologieEmails #EcommerceInsights #MarketingPodcast #CustomerEngagement #DigitalMarketing
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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