"The purpose of the pod is to raise the bar on email throughout the industry."
Welcome to The World's Best Email & Retention Podcast, hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.
In this inaugural episode, we explore the fundamental metrics every email marketer needs to know. Jordan breaks down how to measure email program success by analyzing key metrics like open rates, click-through rates, and revenue attribution. Whether you're a beginner or a seasoned pro, this episode lays the foundation for mastering email metrics and boosting engagement.
Timestamps:
[00:00] Introduction and Welcome to the Podcast
[02:00] The Importance of Engagement for Email Deliverability
[05:00] How to Measure Email Program Success: Key Metrics to Track
[12:00] Klaviyo vs. Google Analytics: Understanding the Differences
[16:00] Common Email Marketing Mistakes and How to Avoid Them
[22:00] How to Improve Open Rates and Click-Through Rates
[29:00] The Role of Segmentation in Boosting Engagement
[34:00] Closing Thoughts and What’s Next in the Series
#EmailMarketing #RetentionMarketing #Klaviyo #EmailMetrics #OpenRates #ClickThroughRate #CustomerEngagement #EmailStrategy #InboxOptimization #EmailDeliverability #DigitalMarketing #EcommerceMarketing #SpamPrevention #RevenueAttribution #EmailSegmentation
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