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How Brands Are Transforming Products Into Halloween Costumes for Social Buzz
Brands are adding Halloween flair by creatively turning their products into costume concepts, engaging audiences with seasonal humor on social media.
Holiday Campaign
Social Media Strategy
DTC Podcast
November 8, 2024
Meta Rolls Out Hidden Ad Changes Are Your Campaigns Safe
Meta recently introduced automatic adjustments to ad accounts, enabling budget changes and campaign shifts without direct user input
Meta Ads
AI
Loyalty Programs
November 8, 2024
Meta's Hidden Ad Tweaks and How to Take Back Control
Meta may be automatically adjusting your ad campaigns; learn how to disable this feature and keep control over your ads.
Meta Ads
AI
Mergers & Acquisitions
November 8, 2024
Master the Art of Scroll-Stopping Video Ads
Discover six powerful tips for creating engaging, scroll-stopping videos, from crafting a strong hook to optimizing for silent viewing. Learn how to captivate audiences quickly and effectively across social media platforms.
Video Marketing
Social Media Strategy
Content Strategy
November 8, 2024
Enter to Win $65,000 in Pilothouse Premium Consultation
Five brands will win an exclusive consultation from Pilothouse experts, including insights on conversion rates, traffic cost reduction, and balanced growth strategies for 2024. Enter by November 15th for a chance to boost your brand’s success.
Promotion
Conversion Rate Optimization
Customer Acquisition
November 8, 2024
ChatGPT Search's Impact on Ecommerce: Emphasis on Images Over Product Details
Marketing expert Chris Long analyzes how ChatGPT Search is highlighting ecommerce brands, focusing on visual content while often omitting detailed product information. Explore the implications of this trend on online retail strategies.
Ecommerce Strategy
AI
Social Media Strategy
November 8, 2024
Boost Black Friday Email Success Without Subscriber Burnout
Learn strategies to manage Black Friday email frequency without risking deliverability issues or overwhelming subscribers, plus insights on Dios Mio’s impressive sales and a TikTok sound tip for loyalty promotions.
Email Strategy
Shopify apps
BFCM
November 6, 2024
Streamline Multichannel Sales with Walmart's Supply Chain
Utilize Walmart's Multichannel Solutions to efficiently fulfill orders across various e-commerce platforms, ensuring fast shipping, competitive costs, and seamless inventory management.
Multichannel Strategy
Sponsor
Supply Chain Optimization
November 6, 2024
How Dios Mio Coffee Reached Six-Figure Sales in Four Months
Explore the Shopify apps fueling Dios Mio Coffee's rapid growth, from user engagement with Crazy Egg and Octane AI to subscription revenue via Recharge, driving $222K in monthly sales since launch.
Shopify apps
Subscription Model
Customer Engagement
November 6, 2024
Plant People's Marketing Success with minisocial's Micro-Influencer Strategy
Discover how Plant People partnered with minisocial to enhance their marketing through micro-influencer collaborations and user-generated content, leading to a 30% increase in ROAS, a 400% ROI, and a notable boost in organic search volume.
Influencer Marketing
UGC Campaign
ROAS
November 6, 2024
Strategic Black Friday Email Frequency for Maximum Engagement
Gain insights from Jordan Gordon on balancing Black Friday email frequency to boost engagement without risking deliverability issues or causing subscriber fatigue. Listen to the full episode for expert strategies.
Email Strategy
BFCM
DTC Podcast
November 6, 2024
Leveraging the 'In Da Clerb, We All Fam' Trend for Brand Engagement
Explore how the viral TikTok sound from 'Broad City' is captivating audiences and learn strategies for brands to utilize this trend to enhance loyalty and rewards program engagement.
Social Media Strategy
Viral Marketing
Loyalty Program
November 6, 2024
Amazon's Immersive 3D Holiday Shopping Experience Makes Gifting Easier
Amazon Beyond introduces a 3D Virtual Holiday Shop featuring top gifts and trending brands, making holiday shopping more interactive and enjoyable.
Platform Update
Holiday Campaign
BFCM
November 6, 2024
Maximize Black Friday Success with Klaviyo’s State of Ecommerce Report
Get essential insights into consumer behavior, market forecasts, and strategies from Klaviyo’s report, helping you capture attention and drive sales this Black Friday.
BFCM
Trends
Consumer Insights
November 6, 2024
Amazon’s New Reality Show Blends Entertainment and Shopping for Prime Members
Amazon’s ‘Buy It Now,’ hosted by JB Smoove, lets entrepreneurs pitch products to a panel of celebrity judges and customers, offering winners a spot in Amazon’s exclusive store—bringing content and commerce closer than ever.
Content Strategy
Amazon
Shoppable Content
November 6, 2024