Good morning,
Meta is rolling out a new ad option called Flexible Media. The new feature promises to “deliver the media you choose for placement groups across placements where it’s likely to improve performance.”
For more details visit our News section below.
Here’s what you’ll find in today’s DTC:
✅ Learn how to get viewers to stop scrolling and actually watch your video.
💰 Looking to increase your budget during BFCM? Here’s everything you need to know about Meta spend limits.
🤖 And…interesting insights on how ChatGPT Search will impact ecommerce searches.
You’re reading this newsletter along with new subscribers from: Alaska Rock Gym, Keeper Bike Co, and Story Shares. 👋
📧 You’ve Made Your Lists and Segments, Checked Them Twice…
…And now it’s time to find out if your email program is BFCM ‘24 naughty or nice (to your brands’ bottom line). 😈
On November 20th at 10AM PST/1PM ET join Jordan Gordon, Pilothouse’s Head of Email and Retention and host of The World’s Best Email and Retention Podcast, for The Big Day Email and Retention Prep webinar.
💰📧 To help you get the most out of the biggest revenue days of the year, Jordan will be covering:
Seats are limited.
✅ Stop The Scroll With These Winning Tips
How do you get viewers to stop scrolling?
Creating scroll-stopping videos takes time, but it's worth the time and effort once you figure out the secret sauce.
Here's six tips to capture their attention:
First, the hook. Lure in viewers with a strong visual or statement within the first three seconds. Use overlay text with a bold statement or question or a striking visual or cut.
Is your video optimized for mobile? Use a 9:16 vertical ratio, and make sure your text is large enough for small screens so it's easy to read. Make sure your product is easy to see and the colors pop.
Use a video editor: Grab attention with dynamic elements! Add animations, visual effects, and transitions to keep viewers engaged. You can also use AR filters or AI avatars.
Make the content compelling: Write a script highlighting your target audience's pain points and product benefits. Tell a story or showcase your product in an unexpected way that surprises your audience or makes them laugh. Building a connection with your audience will make it more memorable.
Optimize for silent watchers: Watch your video with the sound off before hitting publish. Does the story still make sense without audio? Use on-screen text and captions to avoid losing out on these watchers.
Keep it short and sweet: Creating a video under 30 seconds means you need to deliver your message fast. Study your analytics and see which video length works well with your audience.
The takeaway?
By implementing these tactics, advertisers can create scroll-stopping videos that capture attention and drive engagement on social media platforms. The key is to hook viewers instantly, optimize for mobile, and deliver compelling content in a visually dynamic way.
🏆 Winners Will Be Announced November 15th… Have You Entered Yet?
Pilothouse’s very best leaders are giving away $65,000 worth of premium consultation. 👀 5x Brands will get a FREE review and actionable recommendations that YOUR team can implement.
Based on your needs, each winner will get actionable takeaways from 2 of these teams: Amazon, Google, Meta, Retention/Email, Conversion Rate Optimization, and Creative/Brand/Content.
The Pilothouse expert team will show you how to:
✅ Improve conversion rates
✅ Get your traffic costs down
✅ Review your product content strategy
✅ Balance new customer acquisition alongside retention activities
✅ Make the most of 2024 and set you up for a strong 2025
✅ And a lot more …
Want in on the action? Follow these two steps to be entered:
1️⃣ Connect with Kyle on LinkedIn here.
2️⃣ Follow the instructions on this post.
Good luck!
💰 Step by Step Guide on Preparing for BFCM Spend Limits
Chances are you’re deep in the weeds with creative, copy and offer prep for BFCM - but one thing to keep in mind is ad account billing and daily spend limits on Meta.
Depending on the account, it can take a couple of days to increase the daily spend limit so it’s good to get ahead of that in the beginning of November.
If you’re running ads on Meta, this is what to check for:
The Pilothouse Meta team recommends increasing your spend limit to be 2-3x what you’re expecting to spend on Black Friday to give yourself extra room to scale. To increase your daily spend limit, follow these steps.
The Pilothouse Meta team recommends reviewing billing and payment information a few weeks before Black Friday and checking back regularly in case any issues pop up.
This ensures you’re in a good place to scale up beyond what you’re expecting to spend if there’s more room to push volume.
Pilothouse has limited space left for new brands in Q4. If you’re looking for a growth partner for this BFCM, reach out today!
🌐 IN THE SOCIAL SPHERE
Marketing expert Chris Long breaks down how ChatGPT Search is showcasing ecommerce brands through a variety of formats and touches on its emphasis on images and lack of product details.
Check out the full video here.
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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