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Good morning,
Here’s what you’ll find in today’s DTC:
😂 LOL, Don’t Be Fooled!
Our favorite brand pranks that committed to the bit.
💸 The Key To Lowering CAC
Why 2025 is the year of post-click optimization.
🎉 Truly Bizzaro Product Launches
Guess which one started off as an April Fool’s gag. (Answer at the end).
You’re reading this newsletter along with new subscribers from: KiwiPlates, ZuZu Chocolates, and Tossware. 👋
🚀 The Secret To Recruiting Your Ideal Influencer Affiliates... You Can’t Afford To Miss This Strategy
If you’ve ever tried building an influencer affiliate program, you know the grind: endless trial and error to find the right influencer-brand alignment.
But what if you could skip the hit-and-miss stage?
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It streamlines your workflow and lets you leverage product seeding to match with the best influencers for your brand. 💁♀️
After launching a product seeding campaign using their brief templates, influencers apply directly to you. 💥
And once you’ve received your seeded UGC and organic posts, you can identify the best performers and enroll them into your affiliate program via Insense.
🚨 Plus, want $200 for your first campaign? Book a free strategy call by April 11.
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😂 Laugh Out Loud Brand Pranks
Want to get in on the April Fool’s fun? Here are a few brand pranks you can pull on your customers to generate laughs and social engagement.
1️⃣ The Name Change
Last year, Sour Patch Kids teased on social media they would now go by the name...Sour Patch Adults.
With the name change, the candy brand released a statement saying that it’s ‘finally time to grow up’ and act like serious adults.
The somber black and white visuals suited the emo vibe of the campaign.
2️⃣ The Fake Product Launch
Bodycare brand Sol de Janeiro put out this tongue-in-cheek Instagram post ahead of April Fools.
After the ‘Does Delicia Drench Body Butter attract spiders?’ rumor that went viral on social media, the brand announced they had formulated two new products to “actually attract spiders.” 😜
3️⃣ Product Discontinued?
Lipton pranked fans early this year by posting this on Instagram.
The R.I.P. Peach announcement caused an uproar with fans, generating a ton of social engagement.
Much to everyone’s relief, the iced tea brand clarified in a new post that it was only a joke and peach was here to stay.
Did your brand participate in April Fool’s Day? Reply and let us know what you did to celebrate the occasion!
👀 True Classic, Liquid Death, and Dr. Squatch Will Be in the Room… Want In? Apply For Your Complimentary Ticket Now
Join 900+ operators from mid-market and enterprise brands at GROW LA.
Mark your calendars because April 23-24, 2025, will be the must-attend event for networking and learning. 🗓️
Here’s what you’ll be experiencing at GROW LA:
✅ 50 talks from industry leaders
✅ Panels & interactive workshops
✅ One-on-one meetings
✅ A dynamic exhibit space
Featuring speakers from Fabletics, Caraway, AS Beauty, Bobbie, OSEA, Magbak, Crunch Labs, BATCH, Cann, Pressed Juice, Solist, Frankie’s Bikinis, Lume Deodorant, Portland Leather, Kut from the Kloth, Variety Magazine, and more.
🚨 They’ve got a few COMPLIMENTARY tickets left—apply for yours now.
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🔎 What’s Gen Z’s Favorite Platform?
Although we spend a lot of time talking about Gen Z and their love of doom scrolling on TikTok, the favorite platform of this age group is still overwhelmingly YouTube.
Nearly 9 in 10 U.S. Gen Zers (89.3%) are on YouTube, outpacing Instagram, TikTok, and Snapchat.
🎧 Why 2025 Is The Year of Post-Click Optimization
If you’re running a DTC brand, you know the struggle: ad costs keep rising, and getting new customers is more expensive than ever.
But what if the secret to better performance isn’t in your ads at all?
In this episode of the DTC Podcast, we welcome back Kyle Hitchcox, co-founder of Pilothouse and founder of Warpdrive, a CRO tool that helps brands optimize every step of the shopping experience post-click.
Kyle breaks down the Golden Rules of CRO, how top brands are improving conversion rates, and why landing pages and checkout optimizations are the highest-leverage activities for brands in 2025.
In this podcast, we cover:
✅ Why only 3% of visitors are in-market—and how to convert them.
✅ The difference between search vs. social traffic and how to optimize for both.
✅ How Four Sigmatic & Big Blanket use CRO to drive massive lifts in conversion.
✅ Why fast load times (under 2 sec) are a non-negotiable in 2025.
✅ How Warpdrive helps brands split-test and improve conversions without disrupting campaigns.
Learn More About Warpdrive (Download The PDF)
👉 You can listen to the full episode with Kyle here.
🤔 Which Product Launch Started Off as An April Fools Prank?
Can you figure out which one of these product launches started off as an April Fool’s joke?
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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