SPONSORED BY:
Good morning,
Here’s what you’ll find in today’s DTC:
💪 Locking in Loyalty
How AG1’s subscription model keeps customers long term.
📧 Leveraging Dynamic Emails
How these emails increase revenue and reduce churn.
💰 The Real Profit Metric
Don’t get misled by conversion rates.
You’re reading this newsletter along with new subscribers from: Golf Genius, Juice Plus, and Kami. 👋
👀 Think TV Ads Are Out of Reach? Think Again
What if TV advertising was built for performance marketers like you?
Roku wondered the same thing. That’s why they built Roku Ads Manager—designed specifically for performance marketers.
It’s this easy:
✅ Set your optimization goals—video reach, website visits, conversions, or purchases
✅ Let Roku’s custom-built CTV-specific algorithms optimize for performance
Plus, it’s more than just CTV ads:
🎮 Interactive Action Ads – Let viewers engage with your ad, request product info, or send mobile coupons to their phone—all with their Roku remote
🛍 Shopify Integration – Connect your product catalog so viewers can shop directly from their TV screen
📊 Smarter Measurement – Roku’s partnership with INCRMNTAL gives you deeper insights into campaign effectiveness and incremental revenue impact
Are you ready to turn viewers into customers?
* sponsored
💪 How AG1 Sweetens Up Their Subscription Deals
This supplement brand does a great job of acquiring new customers and retaining them long-term through its subscription model.
Why is their subscription model so effective?
While most subscription programs offer a discount for joining, AG1 goes above and beyond with incentives.
They do a killer job of adding perceived value to an order.
They use low-cost and high-value gifts with purchases (GWPs) to raise AOV and increase conversions. 📈
Here’s a look at their subscription page:
AG1 tells and shows visitors what incentives they can expect for joining.
💡 Their subscriptions promise savings and include a wide range of items that appeal to their target audience.
Subscribers get shaker bottles, travel packs, and even a bottle of Vitamin D to up their supplement intake.
The takeaway?
Build a more robust subscription program by offering incentives that appeal to your target demographic.
Turn hesitant customers into committed ones!
📩 Why Are You Still Doing Things The Hard Way? Make Email Easy
Chester from Peace Out Skincare said getting started with Yotpo Email was one of the easiest experiences he’s ever had. 😯
And it was designed that way.
Designed to give you:
Yotpo works as an extension of your team every step of the journey, from supporting your migration to building a strategy focused on boosting results. 💯
👉 Find out why thousands of brands are venturing over to Yotpo Email.
* sponsored
🔎 No Surprise Here: Google Still Dominates Search
Google recently shared that they process more than 5 trillion searches per year. In 2016, the company confirmed it handled “more than 2 trillion queries annually.”
The search giant expects the volume of queries to increase with the expansion of AI Overviews and Lens.
For reference, even though ChatGPT is emerging as a search player, it only processes 5 billion searches per year.
🎧 How Dynamic Emails Drive Intent and Retention in DTC Marketing
In this episode of the World's Best Email & Retention Podcast, Jordan Gordon, head of retention at Pilothouse, shares his expertise on how dynamic emails are revolutionizing customer retention strategies in DTC marketing.
Jordan dives into the core of automated lifecycle marketing and discusses why most brands are missing the mark by only relying on static emails.
He shares the Amazon Flywheel concept and explains how implementing dynamic emails can boost engagement, increase revenue per email, and reduce customer churn.
In this podcast, we cover:
👉 You can listen to the full episode with Jordan here.
🌐 IN THE SOCIAL SPHERE
Are you tracking this profit metric?
While brand owners should keep an eye on your conversion rate and average order value, here’s an easy way to calculate pure profit potential per visitor in just five steps.
⚡ QUICK HITS
🚀 Stop guessing, start scaling. Pilothouse and Songfinch struck a chord and scaled to $3M+ in monthly revenue. Meet the team behind the scale strategy.
📅 EVENTS
Google Cloud Next 25 - Google Cloud Next '25 is a large-scale event showcasing Google Cloud's latest technologies and solutions. Attendees can expect to learn about advancements in areas such as artificial intelligence, machine learning, and data analytics.
🗓️ Apr 9-11, 📍 Las Vegas, NV 💰 Free - $2,099
AI Expo - AI Expo is a series of events focused on artificial intelligence and its applications across various industries. The event includes presentations, workshops, and demonstrations showcasing practical AI applications.
🗓️ Apr 18, 📍 Austin, TX 💰 $29
📰 NEWS
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
