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Good morning,
Here’s what you’ll find in today’s DTC:
❗ Pay Attention To Promotional Lifecycle
How to find your ideal discount rate.
🏆 Tito’s Brand Strategy
How to create a product and brand everyone loves.
🔥 Lego’s Latest Collab
Taps into Pokémon’s huge global fan base.
You’re reading this newsletter along with new subscribers from: Weebert’s World, Dakota Bluffs, and TML Supply. 👋
🏆 What Separates Brands That Thrive For Decades From Those That Fade Into The Background?
It’s not luck. It’s not timing. It’s strategy. 👏
Join Acoustic’s upcoming Fwd: Thinking session on April 30 at 11 AM ET / 8 AM PT to hear from Martha Pease—former CMO of Victoria’s Secret and Neutrogena—as she pulls back the curtain on what it really takes to evolve and stay relevant.
With experience leading transformations at IBM, Domino’s, and L’Oréal Paris, she’ll break down:
✅ The key decisions that make or break a brand’s future.
✅ How to evolve without losing what makes you great.
✅ What the world’s biggest brands get right about navigating change.
If you’re leading a brand refresh, adapting to shifting customer expectations, or thinking about what’s next, you won’t want to miss this. 💥
Learn how to build a brand that lasts.
* sponsored
💡 How Much Do You Need To Discount To Drive Revenue?
Understanding your promotional lifecycle is key to answering this question.
Jordan Gordon, host of TWBERP and Head of Email Retention at Pilothouse, explains that as your business grows, the list of KPIs you need to monitor expands to ensure long-term stability.
The Promotional Lifecycle
When starting out, your email strategy is simple: maximize revenue at all costs. But as you scale, other metrics become just as important.
One crucial factor is discounting—finding the balance between driving sales and maintaining margins.
For example, if your margin is 20% and you run a 20% off discount every day, you're making zero profit.
You need to find the sweet spot—a discount that drives purchases without eroding margins.
Your email program holds the key. 🔑
Here’s how to create a system to track the promotional lifecycle.
By tracking these patterns, you’ll gain valuable insights into your discounting strategy and its long-term impact.
Stay tuned for tomorrow’s edition, where we’ll dive into another key metric: the customer lifecycle.
🤦♀️ Spent $10K On Ads… And Crickets? Here’s How To Fix It
You've got an awesome product, but potential customers are scrolling past your ads like you don't even exist. 😩
Here's the deal: Customers don't trust brands. They trust people.
👏 That's the power of influencer marketing. It's about real people with real audiences who can tell your brand's story authentically.
Top DTC brands like Obvi, Salud, Homecourt, and Solawave are building armies of influencers who turn followers into customers.
👉 And they're doing it with SARAL.
With SARAL, you can:
Brands on SARAL see a median 7.68 ROAS. 🔥
Ready to turn those crickets into a full-blown concert?
* sponsored
🎧 How Tito’s Built America’s #1 Vodka Brand Without Celebrities
Tito’s Handmade Vodka is a unicorn in the spirits industry.
No flashy bottles. No celebrity endorsements. No flavored vodkas.
Just one meticulously crafted, fan-favorite product and a brand that people genuinely love.
In this episode of the DTC Podcast, we sit down with Taylor Berry, VP of Marketing at Tito’s, to discuss:
👉 You can listen to the full episode with Taylor here.
🔥 BRAND PARTNERSHIPS
Lego revealed that they have secured a new multi-year partnership with The Pokémon Company.
A teaser for the partnership hints that one of the sets will be based on Pikachu, but more info will be released in the coming months.
The Pokémon sets will be available starting in 2026.
⚡ QUICK HITS
🤔 Thinking about making the leap to a new ESP? Yotpo’s latest ebook gives you the roadmap you need to navigate a smooth email migration, including real-world tips from leading agencies. Grab your copy here. *
📰 NEWS
CELEBRATE THIS!
🍕 Apr 5: Caramel Day, Dandelion Day, Deep Dish Pizza Day
🍝 Apr 6: Acai Bowl Day, Carbonara Day, Teflon Day
🥮 Apr 7: Handmade Day, Coffee Cake Day, No Housework Day,
🍦 Apr 8: Free Cone Day, Empanada Day, Pygmy Hippo Day
🦄 Apr 9: Unicorn Day, Gin and Tonic Day
🐶 Apr 10: Hug Your Dog Day, Sibling’s Day, Farm Animals Day
🧀 Apr 11: Pet Day, Cheese Fondue Day, Licorice Day
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k+ brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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