Prepare to have your perspective shifted.

🏆 Designing Product Pages That Win Over Older Shoppers!

Learn how beauty brand BOOM! creates a seamless shopping experience for older buyers with larger fonts, clear CTAs, video demos, and accessible design choices on their product pages.

📈 Boost Profits with Shipfusion’s FREE Inventory Management Tool!

Shipfusion offers a free inventory management calculator to help ecommerce brands optimize stock, understand inventory metrics, and prevent mismanagement, ensuring continued growth and sales.

📉 Meta Account Underperforming? Here's How to Recover!

Is your Meta account performance down? The Pilothouse Meta team suggests reviewing data trends, rebuilding top ad campaigns, relaunching successful old campaigns, and addressing user comments to improve ad performance.

🌐 Efficiency is Key: Streamline Your Social Processes!

Streamline your processes to add value and boost efficiency, saving time and money. Plus, check out the latest industry news and tips to drive more orders and uncover revenue in your Shopify store.

Temu Shifts Focus, Easing U.S. Ad Competition!

Temu is shifting its focus away from the U.S. market due to concerns over the TikTok ban, potentially reducing competition and lowering CPMs for SMBs on Meta Ads.

👀 Pilothouse Boosts Brand's Email Revenue by 145% Without Extra Spend!

Pilothouse increased a wellness brand's email revenue by 145% by improving email list health, fixing deliverability issues, and implementing targeted messaging and redesigned templates.

💡 Think Outside the Box: Go Beyond Customer Avatars!

Move beyond customer avatars and explore holistic audience stackers for ad campaigns. Targeting broad audiences can be costly, so test unlikely audiences to find unexpected engagement and high returns.

🧳 Capture the Market with Pinterest's 2024 Travel Trends!

Pinterest's 2024 Travel Report reveals key trends like quiet life travel, adventure activities, and group road trips. Brands can leverage these insights to create targeted marketing campaigns that resonate with travel seekers.

🌐 Google's AI Overhauls: Hit or Miss?

Google's new AI Overviews in search, formerly Search Generative Experience, have received mixed reviews. Users shared concerns over AI scraping content from Reddit and Quora as credible sources.

Google’s AI Overhaul and What It Means for You!

Google announced a new multimodal AI assistant called Project Astra and launched AI Overviews in search, now live in the U.S. Learn how these updates will impact your search experience.

🚨 Last Call: Join the Ultimate Meta and TikTok Ads Masterclass!

Register now for a 5-week intensive training on Meta and TikTok ads. Learn from top DTC operators about creative operations, ad production, performance tracking, and scaling. Don't miss out—secure your free ticket and exclusive bonuses today!

🤖 AI Overviews: Google's New Search Experience is Here!

Google's AI Overviews, part of the Search Generative Experience, are now live for U.S. users. This new feature provides AI-generated summaries at the top of search results, potentially impacting organic traffic for informative sites.

🎧 Start Planning Now for a Record-Breaking BFCM!

With Black Friday only 193 days away, it's time to start planning. The Pilothouse team shares tips on evaluating media mix, testing new channels, reviewing last year's performance, ensuring tracking pixels work, and optimizing email opt-in forms for a successful Q4.

🌐 The Psychology of Persuasion: Unlocking Customer Conversions!

Understanding customer psychology is crucial for effective marketing. Applying common psychology strategies can make your messaging more persuasive and boost conversions.

Zuck’s Nostalgia Party and Meta Ad Wins!

Mark Zuckerberg celebrated his 40th birthday with a nostalgia party, featuring recreations of his Harvard dorm room and childhood bedroom. The event highlighted his success, including Meta Ads revenue from Temu.

🤯 Join Walmart Marketplace in Three Easy Steps!

Expand your reach with Walmart Marketplace in just three steps: set up an account, ship your products, and start selling. Enjoy up to 50% off referral fees and fulfillment services for 90 days. No setup or monthly fees.