Prepare to have your perspective shifted.

💁‍♀️🤳 Why “IGC” Crushes Boring-Old Ad Content

Influencer-generated content (IGC) brings authenticity to your ads, resulting in higher engagement. With SARAL, easily find influencers, automate outreach, and let them create captivating content for your brand.

Navigating Email Landmines: Insights from Jogo on Bot Clicks and Deliverability

In this podcast episode, Jogo, the Email and Retention Director at Pilothouse, discusses the impact of bots on email campaign clicks and reviews Klaviyo's new bot click exclusion feature. He also covers common pitfalls in email marketing, strategies for improving email deliverability and engagement, and the importance of using tools like Glock apps to monitor inbox placement.

🐝 Flonase’s Winning Bridgerton Ad Campaign

Flonase teamed up with Bridgerton for a clever ad campaign coinciding with the show's third season and spring allergy season. The ad playfully uses the couple name "Polin" to highlight allergy symptoms, seamlessly integrating the product into the show's aesthetic.

Optimizing Engagement and Quick Updates

Stop messaging unengaged users to avoid harming your brand and KPIs. Highlights include a free $100 Amazon gift card for Shopify merchants booking a demo with Black Crow AI and news on Google's AI chatbot 'Gems,' TikTok's 60-minute video test, and Samsung's 'Uncrushed' ad.

Reddit Stock Surges After OpenAI Partnership

Reddit's stock surged 15% after partnering with OpenAI to train its language model using Reddit content. This follows a similar deal with Google. Also covered: the deinfluencing trend, Studs' growth, and using PR mentions in paid ads.

How Four Sigmatic Became Amazon's #2 Best-Selling Ground Coffee

Four Sigmatic boosted their Amazon sales by partnering with Pilothouse, focusing on Pay-Per-Click spend and strategic SEO and CRO alignment, resulting in significant increases in ROAS, monthly gross profit, shipped revenue, and active subscribers.

The Power of Deinfluencing: Rethinking Influencer Marketing Strategies

The deinfluencing trend promotes conscious consumption by sharing honest reviews of products on social media. Brands should focus on transparency and genuine influencer partnerships to build trust and leverage this trend in their marketing strategies.

How Studs' Anna Harman Dominates the Earscape Trend

In this podcast, Anna Harman, co-founder of Studs, discusses scaling the brand with experiential retail, the Earscape trend, and excellent customer service. The episode also covers their pandemic pivot to ecommerce and future growth plans.

OpenAI's ChatGPT-4o Success and Controversies

OpenAI's daily visits doubled to 100 million after releasing ChatGPT-4o. Despite this success, the company faces controversy over allegedly using Scarlett Johansson's voice without permission, leading to employee resignations. Today's DTC newsletter also covers Amazon's Creator Connections feature, Liquid I.V.'s packaging refresh, and the Sky voice mode controversy.

How Amazon’s Creator Connections Works

Amazon's Creator Connections is a beta affiliate and influencer marketing program that allows brands to partner with influencers and publications to promote products. Brands set commission rates, and creators choose campaigns to earn commissions. The program shows promising results, with Pilothouse seeing success for clients offering varying commission levels.

Liquid I.V. Debuts New Brand Identity After 12 Years

Liquid I.V. has refreshed its product packaging for the first time in twelve years, adopting a modern and inviting color palette, bold typeface, and appealing visuals to highlight flavor and benefits. This rebrand coincides with their summer campaign, aiming to attract health-conscious customers and stand out in a competitive market.

OpenAI Faces Backlash Over Scarlett Johansson's Voice Use

OpenAI is under fire for allegedly using a voice similar to Scarlett Johansson's in ChatGPT without her permission. Johansson publicly criticized the company, leading to the suspension of the Sky voice. Other news includes Google's AI Overviews adding ads, TikTok's new Symphony AI Suite, Liquid Death's jet giveaway, and Crocs' shoe takeback program.

Liquid Death's Jet Giveaway: Win 'The Dehydrator'

Liquid Death is offering a chance to win a $400,000 jet called 'The Dehydrator' with the purchase of a can, along with a year's supply of canned water and a branded pilot helmet. The newsletter also covers the importance of evergreen ads in Meta Ads, a look at Quay's Shopify apps, and alarming user experiences with Google's AI Overviews.

GrowOya’s Evergreen Ad Insights for Long-Term Success

Establishing evergreen ad creatives is crucial for long-term marketing success. GrowOya's evergreen ads focus on their star product, ease of use, and water-saving ability, generating results without frequent updates. Simple static ads and diverse ad sets, including animation demos, have shown great performance and higher AOV.

Peeking at Quay’s Shopify Apps: Optimizing Ecommerce for Success

This section explores the Shopify apps used by Australian sunglasses brand Quay. Key apps include Back in Stock for restock alerts, Checkout Buddy for customized checkout pages, Searchanise for AI-powered search, Rise.ai for store credits and loyalty programs, and Shop for Good for charitable donations. These tools help optimize Quay's ecommerce operations and enhance customer experience.

Is Your Brand’s Growth Strategy Ready for the Shifting DTC Landscape?

This section addresses the challenges brands face in scaling profitably in today's market. Pilothouse offers solutions for brands struggling to hit their numbers, achieve desired ROAS, or identify key marketing channels. They invite brands to chat with their team for growth strategy assistance, emphasizing their results-driven partnership approach.