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Meta Removes Detailed Targeting Exclusions: Ads Are Performing Better Without Them

Meta has removed detailed targeting exclusions from ad campaigns after finding that ads perform better without them.

What’s AI’s Role in Ecommerce? Balancing Human Insight with AI to Enhance the Online Shopping Experience

Explore how to balance human intuition with AI in ecommerce to create a more engaging online shopping experience, with tips on using AI effectively.

Analyzing Gucci’s Email Templates: Luxury Marketing Done Right

Gucci's email templates combine strong imagery, minimal copy, and mobile-friendly design to create a luxurious and effective email marketing strategy.

Growth: Wellness Brand Sees 155% Revenue Increase with Pilothouse’s Pilot Program

A wellness brand joined Pilothouse’s Pilot Program and achieved a 155% revenue increase by optimizing ad spend, ROAS, and AOV.

Why Your Next Marketing Dollar Should Be Spent on Amazon: Unmatched Conversion Rates and Growth Potential

Amazon's high purchase intent and conversion rates make it the most efficient channel for new customer acquisition, especially for CPG brands.

Highlight Discounts Front and Center to Boost Conversions During Online Shopping

Showcasing discounts prominently during the online shopping experience can drive more conversions by encouraging customers to make a purchase.

Shopify Shares Surge 17% as Q2 Earnings Exceed Expectations, Driven by Subscription Solutions Revenue

Shopify shares jumped 17% after Q2 earnings exceeded expectations, with subscription solutions driving a 21% revenue increase to $2 billion.

Why You Should Stick to Dynamic Down Only Bids on Amazon for Better Ad Efficiency

Pilothouse recommends using Dynamic Down Only bids on Amazon for better control and ad efficiency, while reserving Up and Down bids for specific situations.

How Brands Like Athletic Greens, Obvi, and Olipop Are Crushing It with Long-Term Influencer Partnerships

Brands like Athletic Greens, Obvi, and Olipop are thriving by leveraging long-term influencer partnerships, streamlined through SARAL’s all-in-one platform.

Google Search Console’s New Recommendations Feature: Optimize Your Website with Actionable Insights

Google Search Console has introduced a new Recommendations feature that provides actionable insights to help website owners optimize their site performance.

Scaling Customer Service with AI: Monos' Mike Wu on How Zowie Transformed Their CX Strategy

Mike Wu of Monos discusses how they scaled customer service using Zowie's AI platform, automating responses and improving efficiency while maintaining customer satisfaction.

AI Chip Startup Groq Raises $640 Million, Valued at $2.8 Billion; L’Oréal Acquires Stake in Galderma; Kellanova Stock Surges on Mars Buyout Rumors

Groq, an AI chip startup, raises $640 million, reaching a $2.8 billion valuation, while L’Oréal acquires a 10% stake in Galderma and Kellanova stock surges amid Mars buyout rumors.

Amazon and TikTok Partner to Enable In-App Purchases, Streamlining Shopping Ahead of Q4

Amazon and TikTok have partnered to allow users to purchase products directly from Amazon Ads within the TikTok app, enhancing the shopping experience before Q4.

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Creating a TikTok Content Machine: A Step-by-Step Guide to Building a Strong Influencer Marketing Strategy

Learn how to build a TikTok content machine by finding the right influencers, testing content performance, and securing usage rights to enhance your brand's social media presence.

Are Your Amazon Ads Cannibalizing Organic Results? Optimize Your Strategy with Expert Insights from Pilothouse's Amazon Team

Discover how to optimize Amazon ad spend, avoid cannibalizing organic results, and leverage Prime Video Ads for better brand awareness and sales.