DTC692: Superfeet’s Strategic Trust Badges

Good morning,

Looking to diversify your ad channels? Meta announced they will be launching ads on Threads early next year.

The app has been growing rapidly and now has over 275 million users on their platform.

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Here’s what you’ll find in today’s DTC:

🤝 How Superfeet uses trust badges on their site to raise their credibility and conversion rate.
💡 Learn how to structure effective email campaigns ahead of BFCM.
👀 And…Google Shopping Ads' new change means customers will see a lot more than your product rating.

You’re reading this newsletter along with new subscribers from: Fitology, Merit Kitchens, and Rackspace. 👋

💫 Want Cutting-Edge Insights from BFCM? Get The Post-Big-Sales-Day Data That Matters Most

Get ready to dive into insights from tens of billions of tracked events and uncover the key consumer behaviors driving conversions this BFCM. 👀

On December 3rd at 11am ET, Wunderkind’s in-house experts will unveil the data at their exclusive live event, “BFCM 2024 Unpacked: Trends, Results, and Lessons for the Future.”

Get equipped with strategies to leverage the second wave of holiday sales and reach peak shopping days all year round. 💥

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This event is a must-attend to:

• Maximize revenue and build customer loyalty through hyper-personalized messaging, email, and SMS
• Discover the opt-in and shopping patterns of BFCM 2024
• Reveal the urgency and scarcity tactics that fueled purchase surges
• Uncover why identity resolution is the key to turning BFCM data into dollars

Don’t miss your chance to stay ahead in a competitive holiday season—

🤝 How Superfeet’s Trust Badges Inspire Consumer Confidence

Struggling to convert passive browsers into shoppers?

One of the most common roadblocks is customers need to trust your brand.

Luckily, a simple way to instill trust is to add trust badges to your site.

Studies have found that adding a trust badge can raise conversion rates by 42%.

For the in-soles brand Superfeet, they added this section to their PDPs.

This 'Tested and Trusted' section gives four substantial reasons customers should feel confident about trying the brand.

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Superfeet emphasizes these key points:

1️⃣ They are experienced: The company has been operating since 1977, so they have decades of experience in what they do.

2️⃣ The product is high quality: The brand emphasizes durability and clearly indicates the product's shelf life, and sets expectations. Their product will last 12 months or once the wearer has them on for 500 miles.

3️⃣ Not only is this product recommended by experts, but they also use it! Physicians love and recommend the brand themselves.

4️⃣ There is a 60-day guarantee: For Superfeet, correct sizing matters so knowing that there is a satisfaction guaranteed policy can help overcome any doubts a buyer might have about selecting the wrong size.

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The takeaway?

Businesses that strategically use trust badges on their site can connect with customers and establish trust.

Highlight awards, secure payment, and sustainability efforts to nudge customers towards a purchase.

👉 For new brands, you can even get creative with your trust badges if you don't have decades of experience to lean on. Emphasize the product's online popularity with a 'Viral on TikTok' or 'As Seen on TikTok' badge.

🗺️ Follow In The Footsteps of Brands Like Native, MeUndies, Recess, Banza, and Once Upon A Farm…

What do MeUndies, Topicals, Banza, and Once Upon A Farm have in common? 🤔

They all use minisocial to power activations for TikTok Affiliates, UGC for ads, micro-influencer activations, and so much more!

minisocial is a fully managed solution that partners your brand with high-quality micro-influencer creators who produce fully licensed content and share it with their followers.

With no long-term commitments and accessible pricing, minisocial is helping teams of one scale and Fortune 500 brands stay top of mind and relevant.

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🧠 How relevant? Brands using minisocial to power their influencer content are seeing:

• TikTok ads performing in the top 1% CVR
• 50% decrease in costs per add-to-cart
• 30% increase on ROAS
• Increase in organic search volume from creator posts.
• 400% ROI from micro-influencer reach

THOUSANDS of DTC brands trust minisocial. ⭐

🎧 How Pilothouse Boosts Revenue Through Email Retention: Jordan Gordon’s Top Insights

In this AKNF edition of the DTC Podcast, we’re joined by Pilothouse’s Jordan Gordon, Director of Retention and Email Marketing.

Hot on the heels of launching his own show under the DTC Podcast Network, Jordan shares powerful insights from TWBERP (The World’s Best Email & Retention Podcast).

Learn how to turn email into a sustainable revenue machine by optimizing key steps like deliverability, segmentation, and monthly messaging.

SUBSCRIBE TO TWBERP.

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In this episode you will find:

• Four Pillars of Email Revenue: Inboxing, welcome sequences, funnel support, and maintaining a steady frequency of monthly messages.
• Why Repeat Purchasers Fuel Growth: Jordan explains why retention drives both revenue and long-term acquisition stability.
• Essential Black Friday Tips: Start early, stay consistent, and focus on high-impact messaging to capture maximum wallet share.
• Keep It Simple: How leading brands avoid unnecessary complexity in design and segmentation for a streamlined, effective email program.

👉 You can listen to the full episode with Jordan here.

⚡ QUICK HITS

🤔 Need help keeping up with the constantly shifting trends for Black Friday? Adjust your BFCM gameplan with daily insights across the market with Particl’s free newsletter. Subscribe here. *

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🌐 IN THE SOCIAL SPHERE

Google Shopping ads have made a big change. A few users on X screenshotted this update.

Now customers will be able to see your product rating and your store rating.

Why this is important: A low store rating may reduce your click through rates and sales, so make sure you have a strong combined rating as we head into BFCM.

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📅 EVENTS

AI Summit - With an expected turnout of over 1,500 attendees, the event features a diverse mix of organizations, ranging from Fortune 500 companies to innovative startups. Participants will benefit from expert-led sessions and workshops covering key topics such as AI strategy, machine learning implementation, and ethical AI practices.

📅 Dec 11-12,  🇺🇸 New York, USA 💰 $49-$2399

Digital Summit - A premier digital marketing conference designed for professionals seeking to enhance their skills and knowledge in the fast-paced digital landscape. Participants will explore a range of topics such as content marketing, social media strategies, SEO best practices, and data analytics through engaging sessions, workshops, and keynote presentations from industry experts.

📅 Dec 11-12,  🇺🇸 Portland, USA 💰$525-$925

📥 Got a B2B Biz?

Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.

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Have you heard our latest podcasts?

• 🏆 TWBERP 7: Email Like A Top Brand: Fresh, Flawless, Simple
• 🌟 Building Culturally Relevant Brands with Eugene Healey
• 🌚 AKNF 454: Amazon’s Cold Start Problem and Honeymoon Phase
• 📧 TWBERP 6: The Inbox Has Changed - 2024 BFCM Game Plan
• 👡 Scaling Custom Footwear at Crocs and Customer Personalization
• ❌ AKNF 452: Q4 Google Campaign Media Buyer ‘Don’ts’

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Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

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