Friday, September 22, 2023
In this newsletter, you’ll find:
Let’s dive in: 👇
The DTC world is buzzing, with e-commerce giant Klaviyo and grocery delivery leader Instacart stepping into the limelight through their recent IPOs. These offerings underscore the growing promise within the DTC sector.
After a quiet period, the IPO market is back, hinting at a refreshed U.S. stock landscape. Klaviyo's impressive $576 million raise and Instacart's $660 million indicate the DTC model's resilient appeal.
Klaviyo smartly leveraged the gap from the Mailchimp-Shopify split, and today owns a whopping 55.5% share of the ecommerce marketing category. Meanwhile, Instacart’s consistent performance highlights the value of on-demand services. Instacart's valuation journey, from $39 billion down to $10.2 billion, and Klaviyo's pricing dance, show the DTC sector's fluid nature.
But there’s more beneath the surface. Deals like PepsiCo's $175 million stock purchase from Instacart suggest a trend toward strategic collaborations in the DTC world. Such partnerships could shape the industry's future, driving growth and innovation.
The DTC Take
For marketers and brands: It’s a great sign that attractive IPOs are back, reminding us what we already know – the DTC realm is teeming with potential. Agile companies that form smart alliances will have an edge.
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🌴 Amazon drops their proposed 2% seller’s fee that was scheduled to start October 1, 2023. Amazon proposed the fee to cover costs, but received backlash from sellers.
🎯 Pinterest reaffirms its focus on personalization and AI-driven intent signals from its user base with new tools introduced during the platform’s Investor Day.
🪟 Microsoft rolls out new Sitemap Index coverage for Bing Webmaster Tools. The report provides page submission dates, status, last crawl date, the number of URLs discovered, and links to Index Coverage.
📺 YouTube’s new investment in AI tools was detailed in the Made on YouTube event. Features like Dream Screen generate videos and photos that creators can use as background in their Shorts.
Yesterday’s prompt winner was *Mr. Clean trying to clean a landfill*
What mascot inspired image should we make next? 👇
Want to submit your own prompt for Mascot Mayhem? Reply to this email!
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Kelsey Hess, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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Please note that items in this newsletter marked with an * contain sponsored content.
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