Good morning, and shout out to anyone in early-stage resolution regret. 😅
On average, it takes about 66 days (roughly 2 months) to establish a new habit. So, hang in there and resist the urge to throw in the towel too soon. Set your goals now, and soon enough, you'll be proudly shouting 'new year, new me' without a hint of irony. 💪✨
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Arcpunk Comics, Just Speechie, and Lucky Scooters 👋
Here’s a mindblowing stat for you:
80% of Pinterest Predictions have been accurate for the past 4 years. 🤯
That means 8 out of 10 Pinterest trends turned out to be a very big deal.
Here’s some trends they predicted for 2023 that definitely dominated our feeds:
📈 Why is trend forecasting important?
Analyzing trends allows your brand to stay ahead of the curve, anticipate customer demand for certain products, and understand what key topics, cultural moments, and visual aesthetics resonate the best with your target audience.
Pinterest makes use of the huge sets of data they’ve gathered through user searches to set annual predictions.
So while there’s some interest this year, these topics are set to explode in 2024. 🚀
Here are 3 Pinterest Trend Predictions to watch out for and easy ways to include them in your 2024 marketing strategy.
1️⃣ Jazz Revival 🎷
There’s a renewed interest in jazz music as Gen Z turns to lo-fi tunes for relaxing background music. 🎵
How to incorporate this trend in your 2024 marketing strategy:
2️⃣ Bow stacking 🎀
This viral coquette trend is taking over social media feeds thanks to fashion designers like Simone Rocha and Sandy Liang who are using bows to celebrate girlhood.
How to incorporate this trend in your 2024 marketing strategy:
3️⃣ Give a scrap 🍴
Gen Z is passionate about food sustainability and actively looking for ways to reduce food waste.
Pinterest searches for ‘discard recipes’ are up as users search for ways to make use of what’s been left forgotten in the back of the fridge.
How to incorporate this trend in your 2024 marketing strategy:
Looking at what’s trending is a great way to plan for your future marketing campaigns. Add these Pinterest trends into your marketing mix to form a closer connection with your target audience and drive engagement.
Click here to see all the 2024 Pinterest Predicts trends.
Now that it’s officially a new year, it’s time to turn our attention to Q1.
Here’s how our Pilothouse experts suggest getting off to a racing start.
Success Tip #1: Ask yourself what Q1 angles are relevant to your niche
Here are some ideas to get you started based on your industry:
If you’re in the fashion and jewelry space, show how your products can help customers improve their personal style and elevate their look.
For health and wellness brands, lean into those NYE resolutions with UGC content and motivational messaging.
David's Tea does an excellent job of leaning into this customer sentiment by aligning their product offerings with Dry January in their email campaigns.
Success Tip #2: Keep shoppers engaged with a lucky mystery bag promotion
Fukubukuro is a Japanese New Year tradition in which retailers sell lucky mystery bags to customers as a way to wish them good luck and good fortune for the start of the year.
Skincare brand Tatcha holds a yearly Fukubukuro event as a way to engage with customers. And as a result buyers feel compelled to document their unboxing experience on social media to generate more brand buzz.
For ecommerce brands this is a great opportunity to clear out last year’s inventory or dead stock.
Success Tip #3: Plan ahead for upcoming holidays like Valentine’s Day
Capitalize on customer intent in mid-January and launch V Day campaigns early to build awareness.
Keep the offer simple and consider recycling your BFCM offer if it performed well.
❗When it’s closer to Feb 14th, add some urgency messaging in your creatives like ‘Get in time for the big day!’ to capture last-minute sales.
Thinking ahead will give you a leg up on your competitors. Hope these marketing tips get you into a planning mood!
Have you seen this letter from Costco management circulating after Costco employees in Virginia chose to unionize?
It’s an incredibly refreshing take that shares the sentiment that the well being of employees has been, and will continue to be, central to Costco’s mission.
The way they approached this situation was with pure class (and very refreshing).
📅 We saw Grace Clarke’s free 2024 life plan template on X and had to share. Fill this online planner out to have the best year ever.
📧 In case you haven’t heard, there’s massive changes coming to Gmail in February of this year. Check out this thread by Jimmy Kim for the full breakdown.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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