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This episode features a special cross-platform panel from Pilothouse, with experts from Meta, Google, creative, and strategic teams breaking down how the market is responding to recent tariff headlines.
Key Takeaways:
Why CPMs are down and how to capitalize on cheaper traffic
Real-time creative strategies for meeting the moment
The risks of over-indexing on blended ROAS metrics
What smart brands are doing (and not doing) in response to economic volatility
The difference between incremental and marginal ROAS—and why it matters more than ever
Whether you're managing a multi-platform spend or just trying to make sense of the volatility, this tactical roundtable offers grounded insights you can act on today.
Timestamps:
00:00 - How tariffs affect brand messaging and ad strategy
02:00 - Meta and Google ad performance trends during tariff news
04:30 - Consumer behavior shifts due to tariff uncertainty
07:00 - Creative strategies for addressing economic anxiety
10:00 - How brands are adapting supply chains and ad spend
13:00 - Why marginal ROAS matters more than ever
16:30 - Navigating Meta volatility and maintaining performance
19:00 - Smart targeting and price strategy during uncertainty
Hashtags:
#DTCMarketing
#TariffImpact
#PerformanceMarketing
#MetaAds
#GoogleAds
#EcommerceStrategy
#MarketingTips
#CreativeStrategy
#CustomerAcquisition
#ROAS
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