In this episode of TWBERP, Jordan Gordon of Pilothouse breaks down the right and wrong ways to drive immediate revenue through email. If your brand is under pressure to grow—or simply survive—the temptation is to ramp up email sends or discount your way to short-term wins.
But that strategy kills long-term brand equity and inbox placement.
Jordan explains how brands can actually get more revenue from their email program, starting today, without harming their digital ecosystem.
Key Takeaways:
Why inbox placement is the most reliable lever for short-term and long-term growth
How to clean your segments and shorten engagement windows for better performance
Smarter campaign strategy: add content-based emails to build trust and get clicks
How to analyze your repeat buyer base and understand true retention
What attribution metrics are flawed and how to benchmark real email impact
00:00 – Introduction
“When a metric becomes a target…” (on attribution pitfalls)
13:00 – The false promise of more campaigns without engagement strategy
21:00 – How to use 7-day click attribution to expose false Klaviyo data
33:45 – “The easiest way to get inbox placement…” (tactical content guidance)
38:00 – Email “bankruptcy” method for bad flows
#DTC #EmailMarketing #RetentionMarketing #EcommerceStrategy #KlaviyoTips #CustomerRetention #InboxPlacement #DigitalMarketing #CRO #LifecycleMarketing #MarketingAutomation #GrowthMarketing #EcommerceGrowth #PerformanceMarketing #MarketingStrategy
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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