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We're bringing you a no-fluff episode from The World's Best Email and Retention Podcast, hosted by Jordan Gordon—email marketing strategist and philosophical lead at Pilot House's retention team.
Subscribe to TWBERP:
https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A
In this solo episode, Jordan dives deep into how marketers can use cognitive biases—like anchoring, loss aversion, nostalgia, and egocentric bias—to supercharge their email marketing. But this isn't a psychology lecture. It’s a tactical playbook you can implement right away, packed with examples like:
How “plop plop, fizz fizz” doubled Alka-Seltzer sales using anchoring bias
Why doubling loyalty points is more profitable than discounting
How rhyme literally makes copy seem more truthful
The hidden power of sunk cost and goal gradient in email flows
This is the episode you’ll want open next to your campaign planner.
What you'll learn:
How to apply 20+ proven cognitive biases directly into your email strategy
Tactical frameworks for building automation flows that convert
Real-world examples that make these psychological tactics click
Listen in and turn your email campaigns into retention machines.
Timestamps
00:00 – Intro: Why cognitive biases matter in email marketing
02:03 – Anchoring Bias: How to double sales with simple tricks
04:58 – Framing Bias: Telling better stories in your campaigns
08:51 – Loss Aversion: Creating urgency without discounts
12:20 – Nostalgia & Social Proof: Making your brand feel timeless
16:25 – Recency Bias, Goal Gradient & Loyalty hacks that work
20:00 – Rhyme is Reason & Isolation Effect: Persuasion that sticks
24:10 – Sunk Cost & Effort Justification: Boost conversions subtly
26:00 – Final Thoughts: Build your bias list and boost results
Hashtags
#emailmarketingtips
#cognitivebias
#dtcpodcast
#ecommercegrowth
#marketingpsychology
#retentionmarketing
#subjectlinehacks
#anchoringbias
#framingbias
#urgencymarketing
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