Good morning and Happy Friday! We are only one week away from the holidays which means it's time to offer expedited shipping or promote gift cards for all those frazzled last minute shoppers.
Before you tackle the rest of your inbox…
Read today’s DTC and discover:
Will Temu be as big as Amazon? Learn why you should be taking note of this fast-rising ecommerce site
WarpDrive’s Director of Product Brett Turner shares some CRO tips like how your widgets can be impeding on your website experience (more below)
And… if your ads are under-performing, you might want to take a peek at your organic content strategy
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Have you heard of the site Temu?
Temu is an ecommerce website and app that allows customers to access affordable products by partnering with cost-efficient producers. By cutting out the middleman, consumers can find a pair of sunglasses for $2 and even wedding dresses for $23. Plus, there’s free shipping for most orders.
With shoppers exhausted from high prices and inflation, Temu is a very attractive option.
And they have already surpassed their annual sales goal of $10 billion and are on track to make $18 billion by the end of this year. 📈
🚀 The skyrocketing search stats:
Social media users are contributing heavily to Temu’s growth in popularity as customers film their unboxing videos to show cool products they found on Temu for very cheap.
Temu also takes advantage of short-form videos on their social media to show all of the useful gadgets they have in their deep product assortment.
Users who get their friends to make an account can also earn credits that can go towards their next purchase.
🆚 Temu vs. Amazon?
As Temu experiences rapid growth, comparisons to Amazon are inevitable. While Temu has access to a vast wholesale network, it grapples with logistical challenges.
Customers have reported delays, incorrect orders, and subpar customer service. However, Temu is actively partnering with third-party logistics providers to address these issues and is expanding its European network to achieve a global presence.
Temu’s growing presence means…
Despite its popularity, Temu does not yet match Amazon's name recognition or same-day delivery promise. They will need to sort out their logistical issues, but they will continue to have a huge presence on the ecommerce landscape in 2024.
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Advice from the WarpDrive x Pilothouse Director of Product, Brett Turner:
Double check your widgets: It’s easy to add a plug in and not realize how it blocks your theme’s CTA. This is common and a reminder to check how your website looks on all devices
Optimize pages for tablets: Tablets and large form factor phones make up over 10% of mobile traffic. Make sure all your pages are responsive on all screen sizes
If your ads are under-performing, it might be worthwhile to take a look at your organic content.
Having a really solid content strategy is important since the buyer’s journey is not as linear as we think.
Don’t expect to see high conversions from ads, if your existing organic content isn’t top-notch.
Isaac from Mini Katana was able to reach 1 billion views in a month with their robust content strategy.
Their short-form videos which focus on product demos and fun experiments with their product line up resonate well with their niche audience.
In one of our latest pod chats with Nadia Ladak, CEO of Marlow, Nadia also shared how creating an educational content strategy helped them stand out in the menstrual health space and acquire solid SEO rankings.
She shared these 2 golden nuggets:
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DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Eric Dyck.
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