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Good morning,
In case you missed it…
Yesterday, we launched The World’s Best Email and Retention Podcast hosted by Pilothouse’s Jordan Gordon on the DTC Podcast Network.
Jordan’s goal is to help new and seasoned email marketers make the most of their ecommerce email programs. 📧
The first episode, covering email metrics and measuring success, is now live! Check out the link in the quick hits section of today's email! 👀
Here’s what you’ll find in today’s DTC:
⭕ Amazon releases five new ways for holiday shoppers to use visual search for product discovery and comparison.
🔪 Learn how Montana Knife Company uses the scarcity model to drive sales and build a loyal customer base.
🦜 And…how just yapping away on TikTok can create authentic content that leads to great engagement.
You’re reading this newsletter along with new subscribers from: Plant With Purpose, Cherry Festival, and Caroline’s Cakes. 👋
💥 The Marketing Landscape Is Evolving — Stay Ahead with Cutting-Edge Strategies From the World’s Biggest Brands
The CMO Virtual Event on October 30th, 11AM EST unveils the strategies driving some of the world’s biggest brands forward. 📈
Join Wunderkind CRO Richard Jones and VP of Content, Data and AI Tim Glomb as they share their latest survey insights, revealing how leaders are leveraging data, personalization, and cutting-edge tech to stay ahead of the competition.
Discover actionable tips for navigating 2024’s biggest marketing challenges, including:
From growing first-party data strategy, to mastering the art of marketing in a privacy-conscious world, this virtual event equips you with the tools to thrive.
This is the event you can’t afford to miss. Join the future of marketing.
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⭕ Amazon’s Visual Search Updates for Q4
Amazon has made it much easier for shoppers to find the perfect item during the Q4 shopping season. The ecommerce giant has invested heavily in visual search, and these innovative changes enhance the product discovery experience.
Why is this important:
Visual search is a growing trend on the platform, with a 70% YoY increase.
While some users still rely on text searches, brands should pay attention to the increasing popularity of visual search when creating their SEO strategy.
Here are the five new updates:
Here’s how to make sure your products stand out in visual search:
If your brand is on Amazon, it’s time to start optimizing your product pages so you can appear in visual search results and stand out from the competition.
✅ Focus on delivering high-quality images and videos: Take a look at your competitor listings to see what pictures and videos you will be up against.
✅ Add relevant product keywords: Update your product listings so they are optimized for keywords related to color, brand name, occasion, material, and any other features customers might put in their follow up searches.
✅ Call out product variations into listings: Amazon’s new More Like This feature exposes customers to alternatives of products so for example, if you offer that viral dress in a longer length, now is the time to mention that in your listing!
✅ Ask yourself: Is your product easily identifiable in your product images? With the Circle to Search feature, customers can isolate and search for specific items, making it easy to use this feature.
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But the reality for most DTC brands?
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🎧 C-Suite Replay: Montana Knife Company’s 8-Figure Product Launch Schedule
Welcome to the DTC Podcast, today we're sharing another talk from C-Suite Mastermind with our friend Brandon Horoho from Montana Knife Co.
Brandon came to our C-Suite Mastermind event and shared his strategic approach that helped turn a niche knife brand into a cult favorite among outdoor enthusiasts.
He blew all our attendees away with how he mastered the art of the product drop, using a scarcity model to create urgency and build excitement with loyal customers.
Plus, with his ability to plan ahead, we're talking about two years of product launches meticulously planned out so his team knows exactly what to focus on. 📅
In this podcast, we cover:
👉 You can listen to the full episode with Brandon here.
🌐 IN THE SOCIAL SPHERE
Yapping is the key to…TikTok engagement?
Talking directly to the camera without a script is becoming more popular on the app as audiences value authenticity from brand owners over sales pitches.
🎉 CELEBRATE THIS!
🧶 Oct 12: I Love Yarn Day, Costume Swap Day, Chess Day, Savings Day
🧠 Oct 13: Train Your Brain Day, Breast Cancer Awareness Day,
💕 Oct 14: Dessert Day, I Love You Day, National Online Bank Day
👋 Oct 15: Global Handwashing Day, Lemon Bar Day, Pug Day, Mushroom Day
📚 Oct 16: World Food Day, Dictionary Day, World Allergy Awareness Day
💰 Oct 17: Wear Something Gaudy Day, Get Smart About Credit Day
👔 Oct 18: Legging Day, Necktie Day, Menopause Day
⚡ QUICK HITS
🐝 Are your product reviews making enough buzz? Gifted reviews can significantly boost your SEO and give your brand extra credibility with shoppers AND a competitive advantage. Unlock the power of gifted reviews with this guide. *
🎙️ 📧 Welcome to episode one of The World’s Best Email and Retention Podcast. Get your notebooks out, grab a coffee, and click here to tune in.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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