In this newsletter, you’ll find:
Let’s dive in: 👇
Want to hit new audiences, increase scale, and improve performance metrics? Consider leveraging a third-party brand (3PB) on Meta.
Pilothouse team 3PB testing revealed a:
Unlike regular ads, 3PB ads appear as though they’re coming from a consumer's page, not your own, allowing you to test various creative styles without the limitations of your brand book.
Enjoy the anonymity it offers and explore limitless creative testing. Try out memes, reaction videos, gift guides, and more to enhance your advertising strategy.
With 3PB, retarget current customers through a fresh lens and uncover new audiences by experimenting with contrasting creative styles.
Facing inventory headaches? Dreading those long 45-60-day waits for your inventory to arrive? Portless is the fulfillment game-changer for DTC and e-commerce brands.
Why Portless?
✅ Direct Shipping: From China to customers in just 6-9 days, covering 55+ countries.
✅ Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.
✅ Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40%!
✅ Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days
Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items and take control of your inventory this holiday season.
P.S. - It's probably cheaper than your current fulfillment options. 😉
Amazon has announced an investment of up to $4B for a stake in the AI startup, Anthropic.
This is a massive signal of Amazon's intent to stay at the forefront of AI innovation amongst competitors like Meta, Google, Microsoft, and Nvidia.
🤷 What does this mean for Amazon sellers?
Asset building tools
A pertinent question arises regarding whether Amazon intends to leverage Anthropic's features to enhance asset creation for sellers.
With Claude's summarization capabilities, Amazon could potentially streamline the creation of product catalogs and collections for its sellers.
⏳ It isn’t too late to find success in Q4… but time is running out. This is shaping up to be one of the most competitive Q4’s ever. Are you confident in your strategy?
If you…
Then we need to talk.
Pilothouse (DTC’s sister company) has only 2 spots left to join our brand accelerator, Pilot Program, before Q4. Pilot Program can change the course of your brand forever.
One brand partner tripled their ROAS while 10x’ing their spend. Your brand could be the next success story, but only if you take the leap.
If you aren’t 100% confident in your Q4 strategy, then set up a call with the team. It’s 100% free and there’s no obligation.
While Google's SEO strategies have been a predominant focus for most digital marketers, Microsoft's Bing now presents an avenue of growth that shouldn't be overlooked
Instead of focusing on web and crawl indexing performance, marketers now gain access to:
The updated Bing Webmaster Tools Performance Report isn't just another analytics tool; it's your window into a holistic world of SEO that spans text, images, video, and is a catalyst for your brand’s growth.
These updated tools support your brand’s visibility with data to help improve your search engine rankings and additional user engagement data to understand what your consumers want and need.
Need a little more convincing?
Check out our full breakdown of the update here.
🎵 TikTok continues to grow in active users but still trails behind giants like Facebook, YouTube, and Instagram. Pinterest, Reddit, Snapchat, and X user counts are significantly lower.
🔎 Google announced changes to its policies specifically addressing “non-fulfillment of a product or service due to a lack of qualifications.” Violation can now result in account suspension without warning.
🤖 ChatGPT will eventually accept voice and image prompts from Plus users. The rollout is expected over the next two weeks with general access to all plans coming in the near future.
✖️ X is refining the content report workflow to make reporting harmful content faster and more intuitive. Leadership adds that internal processes are becoming easier to navigate to support a positive environment.
🎧 Spotify will allow podcasters to translate their podcasts using their own voice. Generative AI will clone the podcasters voice and automatically translate it into Spanish, with French and German coming soon.
Yesterday’s prompt winner was *The Kool-Aid Man re-imagined as a character in The Office.* However, the results we’re so unsettling that we’re instead giving you a wholesome kitten and puppy in a field of daisies. Trust us on this one.
We’re taking a break from scary mascots for a minute… What MidJourney image should we create next? 👇
Want to submit your own prompt for Mascot Mayhem? Reply to this email!
Ad targeting is getting reeeeeeal specific. 👀
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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