Good morning,
The hyped up Willy Wonka Experience in Glasgow, Scotland left children crying and parents very, very angry.
The stunning AI-generated promotional images on the website touted a fun-filled, magical day but what visitors were actually greeted with was a sparsely decorated warehouse, Oompa Loompas reading AI-generated scripts, and a bizarre character called The Unknown, an evil chocolate maker who lives in the walls. Kids were given a single jelly bean on the way out. 🙃
A reminder that using AI image generators to advertise your event can help cut down on costs but expectations should still match reality and what you’re promising customers.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: KaseMe Design, Squires Winery, and Kingdom Cards. 👋
When it comes to your bottom line, the way you talk to your customers matters more than any marketing campaign, splashy new logo, or 20% off coupon ever will.
Help Scout has been empowering customer-facing teams and fast-growing brands to deliver outstanding customer experiences for over a decade. Now they’ve compiled their all-time best tips for delightful customer interactions into ONE guide.
Follow these 40+ pro tips on how to communicate better with customers, and we guarantee you’ll be on your way to growing and retaining a loyal customer base.
Delightful customer conversations start HERE:
*Sponsored
KITH’s newly revamped loyalty program app is a great example of how you can nurture your customers into becoming diehard fans of your premium apparel brand.
Why a loyalty program?
This is a proven way to turn passive browsers or one-time customers into brand loyalists.
It also doesn’t hurt that it increases customer engagement and helps raise ROI over time. 📈
When it came to its loyalty program, KITH wanted a system that rewarded customers with “experiences, early access, and exclusive products.”
Here’s how they did it 👇
Why this works:
When creating your loyalty program, try and pinpoint what your customers will get out of joining the program so they feel more plugged in with the brand and your community. 💗
If you’re only selling domestically, you’re missing out on A LOT of potential revenue…
Ship to customers in 220+ markets worldwide with a partner committed to your success — Passport Global.
With minimal changes to your existing process, you can be up and running and ready to ship in just a few days.
The all-in-one internationalization solution streamlines global commerce so you can accelerate your growth with ease. 😎
A few clicks gets you:
Global commerce can seem complex, but with Passport Global it doesn’t have to be…
*Sponsored
In this episode of the pod, we catch up with Nate, Taylor, and Jacob from the Pilothouse team on the state of Meta Ads in 2024 and the 'treat yourself' economy.
While CPMs and CPCs are up a little year over year, spending is fairly flat but AOV is cranking! 🚀
Jacob explains: “One of our clients is doing about 75% of their sales through Facebook Shops. Meta’s sending people to the shop since that’s where people are converting so it’s worth testing out.”
In this podcast, we cover:
👉 You can listen to the full episode here.
Scaling a business comes with a lot of growing pains.
The key is managing expectations, forecasting demand, and growing more slowly so there's plenty of products in stock to meet your sales goals.
📈 Ready to drive more orders, faster? Predict patterns in your shoppers’ behavior and discover untapped revenue in your Shopify store. Book a 30-min. consultation and get a $100 digital gift card. *
👏 SMS campaigns that click get clicks. Generic SMS campaigns that don’t click get ignored... Stop wasting your money on broad messaging — Learn how to segment your audience with personal attributes for REAL connections. *
📰 NEWS
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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