In this newsletter, you’ll find:
Let’s dive in: 👇
When’s the last time you actually fully audited your post-purchase flow? Or even better, when’s the last time you had feedback on it from fresh eyes?
This just in, Instagram is slowly rolling out polls in the comments section for your main feed and Reels posts.
Polls are a great add on to connect with your audience. They don’t have to be a simple yes/no response. Polls can be used to:
The addition of polls in comments on Instagram provides marketers and advertisers with a powerful tool to foster engagement, gather feedback, and enhance content strategies, all while potentially gaining favor with Instagram's algorithm.
We’re excited to test Instagram’s comment polls out, are you? 👀
Did you know that 90% of retail customers want to shop from brands that personalize products based on their interests?
Here's the secret to setting it up. 🤫
A clear, simple, and proven framework. 👍
With Nebulab's expert-driven guide, you get the exact steps to transform your brand's approach to personalization, increasing engagement, AOV (average order value), and repeat purchase rates.
Keep the potential of tailored experiences from slipping through your fingers.
Dive deep into this e-book, uncover the art of personalization, and transform your brand today.
The days of scaling and building a brand solely on one paid ads platform is over. We live in a post-iOS 14 world with data loss and extremely delayed attributions.
If you’re at the point where you’re looking to scale your brand, read this note from the Pilothouse team closely…
“We find the most successful brands are putting efforts into the whole ecosystem of direct to consumer marketing – organic socials, external accreditation, user-generated content, multiple social channels, and strong retention campaigns.”
It's difficult to pinpoint and find exact attributions. However, the team noticed:
Logically, everything adds up, so why aren’t brands spending behind multiple platforms?
Generally, brands like to stick to what they know.
For example, platform A is extremely efficient, so all budget and resources get thrown into that channel.
But only spending on platform A reduces customer touchpoints and knock-on effects for your brand. It’s like putting all your eggs in one basket. 🤷 🧺
Remember: scaling is a marathon, not a sprint — diversify your time, energy, and resources and watch the effort pay off.
A recent Shopify-Gallup Survey reveals that a majority of Americans aged 18-29, primarily Gen Z, have started their holiday shopping. You may be thinking, “okay, so have I?...” but Gen Z isn’t shopping the usual channels. Notably, 48% plan to shop on social media platforms like TikTok and Instagram, a figure considerably higher than the overall average.
If you’ve got a product geared towards Gen Z, having a robust social media presence is more important than ever. 86% of Gen Z-ers are influenced by social media in their purchases and are also more reliant on friends’ recommendations to make a purchase decision.
That being said, here’s some top line tips to follow to reach Gen Z:
1️⃣ Utilize in-app shopping features to streamline product discovery to product purchase.
2️⃣ Collab with influencers! Since Gen Z is reliant on friends’ recommendations, try working with a micro-influencer to connect with their audience!
3️⃣ Stay trendy. Social trends are moving faster than ever, but are also a great way to stay engaged with your audience.
4️⃣ Diversify your content. Different content works on different platforms — Test a mix of static and dynamic content with varied messaging to see what gets those conversions.
If you’ve cracked the code to getting Gen Z onboard with your product, we want all the deets! Reply to this email and tell us how. 👏
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
🌋 5,000 DTC marketers have registered for the 2023 Creative Strategy Summit. It's all happening live on October 26th. Save your spot & learn how to up your game with Meta, TikTok, and YouTube ads. *
🔎 Google removes four attribution models and releases new custom metrics to enable custom combinations. First Click, Linear, Time decay, and Position-based will be removed in the next month.
📸 Instagram experiments with a new custom sticker tool. Tap the Create Sticker to highlight an area of your photo and instantly create a custom sticker for use in your content.
🎵 TikTok could be introducing 15-minute long content in its latest push to increase a user’s time spent in the app or potential to watch more ad placements.
📈 Google AdSense introduces related search for auto ads aiming to show more contextually relevant ads to users across Google’s platform.
If the pigeon shoe fits 🤷 If you could make your complete ideal working hours, what would they be? Reply to this email and let us know!
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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