Good morning,
Guess what? Liquid Death is now worth 1.4 billion dollars (yes, you read that right). 🤯
The company is the fastest-growing brand in the beverage industry and is poised to grow even more quickly as it takes on new investors and strategic partners.
We’re not surprised. It’s easy to fall in love with the canned water brand and its brilliant content marketing strategy.
Keep reading to learn about another impressive brand that is killing it in the ecommerce space.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Nexasky, Quantum Health, and Three Peas. 👋
No matter what platform you sell on, you NEED high-quality product photos. No one converts on a poorly-photoshopped or wonky AI-generated picture. 🥴
But what can you do when styled shoots cost a pretty penny and eat up precious time?
You use Snappr. Snappr’s cost-effective AI for ecommerce tool combines human and artificial intelligence to create pristine product images. Easily swap backgrounds, add props, and showcase different angles. 📸
Unlike most AI tools, Snappr was designed, trained, and fine-tuned for photography.
You’ll get:
All based on one of the largest photography datasets in the world. 🌐
Don’t let subpar photos decrease your sales… Use the tool designed to be marketplace ready. 👇
*Sponsored
After their appearance on a business television show, Blueland quickly became one of the most recognized DTC brands in the cleaning and personal care market by solving a common problem with an innovative product. ⚡
Here’s how Blueland grew into a 10+ million dollar company in just a few short years. 👇
The back story
After becoming a mother, founder Sarah Paiji Yoo realized how bad the plastic waste issue was when it came to consumer goods. She sought out to create sustainable and innovative cleaning solutions so she could leave behind a better planet for her two boys.
The idea?
She created cleaning tablets that could dissolve in water and refill packaging. This reduced the amount of plastic that went into the product and also made it more convenient for consumers to repurchase.
As part of its sustainability ethos, Blueland paid close attention to the entire product development process opting for clean ingredients and compostable packaging.
Blueland was on a mission to make refillables a thing. 🚀
The perfect DTC product doesn’t exist…or does it?
Not only was Blueland’s cleaning tablets a smart invention but it also ended up being the perfect DTC product to sell and ship. 💯
The tablets were small, lightweight, and compact which kept shipping costs down and gave them healthy margins.
Blueland’s mission was clear from the beginning and environmentally conscious consumers resonated with their mission and innovative products.
The company has now expanded their product line up to include dishwasher pods, laundry tablets, and hand soap. This year they also achieved another exciting milestone by launching into 515 Whole Foods locations, making them one of the top DTC brands to watch.
Stay tuned for tomorrow’s newsie! We’ll break down why Blueland’s website does such an exceptional job of acquiring and retaining customers.
One of the least spoken about, profit-first, moats for DTC brands is a community of influencers.
Building a community of influencer-affiliates means you:
Brands like yours are already building their sustainable competitive advantage and gaining trust with their audience through SARAL’s network of untapped influencers.
Plus, their search engine and intelligent recommendations means better results for less work. 👀
Want a tour? Speak to their team.
*Sponsored
In this episode of the pod, we discuss the importance of funnel support in email marketing with Pilothouse’s Head of Email and Retention Jordan Gordon. He shares tips for optimizing funnel support emails and explains how to extend the lifespan of cookies to improve conversion funnel support.
Jordan explains: “If you want email to be a money-making machine you have to understand that your funnel support starts with your campaigns. Campaigns are how you generate intent. Make sure you're using campaigns properly and get those people into your funnel.”
In this podcast, we cover:
👉 You can listen to the full episode with Jordan here.
Here are some great tips to keep in mind when creating UGC.
If you’re targeting an older group make sure your editing style matches your audience’s preferences! Slower cuts work better with older audiences while fast cuts are more popular with Gen Z.
🛍️ Boost conversion rates up to 40%. Duradry and 2,000+ Shopify stores are scaling with AI-driven nudges, support, quizzes, search, and more with this GPT-powered AI Shopping Assistant. Claim your free trial. *
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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