Does that make sense? Do you know what I mean? (Please say yes 😅)
Good morning,
Dune 2 is the highest-grossing movie so far this year, earning almost $500 million at the box office and making audience-goers Google questions like ‘How exactly do you get off a sandworm that travels 30 miles per hour?’ 🤔
Instead of answering the question, Director Denis Villeneuve teases this will all be revealed in the next installment (a great way to build buzz and anticipation).
In the meantime… here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Ahria Consulting, The Cover Guy, and FourFour Co. 👋
Many MMMs (media mix models) are outdated at best, confusing at worst.
When your revenue’s on the line, that won’t cut it. That’s why Northbeam created MMM+ — bespoke for modern commerce.
Think your traditional MMM compares? Check out the key benefits of MMM+:
It's a revolution in media mix modeling. ⚔️ The longer you wait to implement, the lower your returns will be…
*Sponsored
Yesterday we talked a bit about Blueland’s innovative cleaning products but their well-crafted ecommerce site also deserves a much closer look. 🔍
What makes this website so great?
Their website addresses pain points from new customers and returning customers while building trust and credibility.
Here’s how they did it: 👇
1️⃣ Cohesive Storytelling
Blueland’s main nav structure is a great example of cohesive storytelling.
For new customers who want to learn more about Blueland’s mission, a secondary navigation appears directly below with more information.
Reading from left to right, website visitors are greeted with clean and easy-to-read tabs that lead them further down the sales funnel rabbit hole.
The story begins with educating consumers about their founder story and introducing the Plastic Problem before positioning Blueland as an innovative solution and then asserting why their brand should be trusted over other competitors. Their multiple certifications with organizations like EWG and Leaping Bunny help build credibility in a crowded space.
This is all done on a dynamic one-pager which utilizes anchor text to tell a story made up of text, high-res images, and videos. Customers can easily scroll up and down to revisit other sections, making the user experience feel effortless.
💡 When selling a product that requires a lot of product education, this layout is a great way to educate and build trust with new customers and get them to convert into loyal buyers.
2️⃣ Clear Path to Repurchase Refills
Along with creating content for new customers in mind, the site’s main nav also caters to returning customers. Their Refills tab is featured prominently in a blue text color that stands out in stark contrast with all their other tabs.
This makes it easier for returning customers to immediately find what they are looking for and makes repurchasing a breeze. ⚡
Subscriptions are a big part of Blueland’s business model and they offer options for customers based on their needs and household size.
Blueland also emphasizes two important points: cost savings for subscribers and also the ability to ‘cancel at any time’ to smooth out any kinks in the conversion process.
💡 Since Blueland is selling cleaning products which are viewed as easily consumable essentials, subscriptions are a great way to turn one-time customers into recurring buyers and achieve a steady flow of revenue. 💰
3️⃣ Transparent Messaging Is Everywhere
Throughout Blueland’s ecommerce site, they do a great job of communicating their mission of reducing plastic waste.
Some brands only feature their sustainability mission on the homepage or their About page, but Blueland’s mission is everywhere including their PDPs.
When viewing product info, they also have a tab called sustainability which breaks down the environmental benefits of purchasing Blueland products.
Blueland also quantifies their impact with revealing stats across their web pages with the most impressive one being that Blueland has eliminated over 1 billion single-use plastic bottles from landfills and oceans since 2019.
💡 Since their mission is closely ingrained with their products, this transforms their customers into environmental activists, and makes them feel like their order is making a positive impact.
And who doesn’t want to feel good about online shopping?
We love how Blueland’s website does a great job of educating consumers and telling an impactful story. 💙
Time spent on social platforms is only going up, up, up. More eyes, more time, more impressions. Today, content isn’t just king, it’s the whole dang kingdom.
SO what would it look like if you had content that actually worked? Plant People, GreenPan, immi, AdoreMe, and Cocokind can tell you…
With minisocial, they get content that hits the KPIs of their ENTIRE MARKETING TEAM (yes, really) from social media managers to acquisition teams.
minisocial’s micro-influencer produced content comes to you fully-licensed, ready to share, and full of fresh ideas and angles so you can increase your ROAS, CTR, add to cart, you name it.
So, is your content actually good or just ‘good enough’? 👀
*Sponsored
In the latest episode of the podcast, we chat with Rick Cadotte, Head of Growth at Four Sigmatic, a brand that's reshaping how we view our morning brew with its adaptogenic coffee products. ☕
Rick shares why the decision to target beyond mushroom coffee aficionados to everyday coffee drinks led to remarkable growth and why they chose to increase their ad spend on Amazon over Meta. 📈
Rick explains: "It’s about not just reaching out but reaching the right people at the right moment. Amazon has allowed us to do that with precision we couldn’t find elsewhere."
In this podcast, we cover:
👉 You can listen to the full episode with Rick here.
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With so many ecommerce businesses struggling with Meta Ads right now, this is an important reminder that having good margins is crucial during a time of volatility.
❓ Does your paid ad strategy rely heavily on Meta Ads?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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