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Good morning,
TikTok is rolling out new innovative tools for advertisers.
They are launching AI-generated avatars and a translation tool called AI Dubbing so brands can dub content in over ten different languages and reach a wider audience. 🌎
This means that it’ll be easier than ever for advertisers to find a multilingual spokesperson for their ad videos.
Here’s what you’ll find in today’s DTC:
💡 Learn how customer reviews on your PDPs can help with your SEO strategy.
💰 Ex-Googler Ben Kruger shares how his ad experience helped him scale his side hustle selling microphones.
🔢 And…did you hear? GA4 just dropped a new feature which makes it easier to analyze all your customer data.
You’re reading this newsletter along with new subscribers from: Habitat Pet Supplies, Arena Flowers, and RunBetter App. 👋
💰 So, You’ve Been Told You’re Leaving Money On The Table…
Most small businesses are leaving money on the table. How? Unoptimized product prices.
Think this could be you? 🤔
priya.ai analyzes MILLIONS of product data points, competitors, sales activity, industry data, and more to help you find an optimal price for every product.
Merchants using priya.ai see an average of 10-20% increase in sales PER PRODUCT as a result of real-time intelligent pricing.
PRIYA is now available exclusively for Shopify merchants. Pick one of three plans that fit your needs and enjoy a free three day trial to get started.
Sign up now to get autonomous pricing run by AI, valuable pricing analytics & data, early access features, and more.
Let’s take that money off the table, shall we? 💸
Not using Shopify but still interested? Book a call with priya.ai to chat about their manual integration process.
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💡 How Customer Reviews Can Help Your Search Rankings
If you want to SEO optimize your product pages but are short on time, then here’s a trick.
Have your customers do your SEO for you instead.
Sounds too good to be true?
It really isn’t.
Adding keywords to your website can simply be done by giving customers the ability to leave reviews.
Many customers will describe the pain point they were experiencing before they used your product, and their detailed descriptions can help add more long-tail keywords onto the page.
Here’s a look at one of Hush Blanket’s PDPs as an example:
The company uses branded keywords like ‘Hush blanket’ in the URL and relevant keywords like ‘cooling sheet’ and ‘bamboo sheet set’ in their product title and description.
However, customers are contributing related keywords to the review section as well.
This best-selling product has over 2,000 reviews from happy customers who describe it using phrases like “best cooling sheets” and “best cooling sheets for hot sleepers” so it can rank for those terms.
The takeaway?
Adding reviews to your site not only adds social proof but can also help with your organic SEO by contributing more relevant keywords and text to the page.
💡 You can also mine these reviews for new keywords if you are tweaking your website copy or looking for blog post ideas.
👀 Think Digital Is The Only Way To Get Personal With Your Audience? Think Again.
Poplar—a direct mail platform for the digital age—wants you to know that direct mail can be personalized just like digital ads.
With Poplar, get the power of direct mail with the speed and flexibility of digital marketing.
What’s that mean for you? 🤔 Higher ROI and increased engagement.
📫 Use personalized direct mail to:
The Senior Growth Manager of Lemonade says, “Direct mail provides the ideal medium for incorporating personalization and driving conversions.”
Wanna see for yourself?
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🎧 The Marketing Millennials on Cracking the DTC Success Formula
In this episode of the pod, we chat with Daniel and Ari Murray, the husband and wife team behind the LinkedIn sensation The Marketing Millennials and Go To Millions, along with their roles at Sharma Brands.
They share what successful brands in 2024 have in common and the importance of efficiency in marketing. ⚡
Ari explains: “Brands that are winning are brands that have either a unique product or ones that allow for quick iterations, and we can serve a hundred ad options versus four ads that get approved in a month.”
In this podcast, we cover:
👉 You can listen to the full episode with Daniel and Ari here.
🎧 Ex-Googler Ben Kruger Shares His Entrepreneur Journey
In this episode of the pod, we are joined by Ben Kruger, a former Google Ads rep who decided to quit his job and start a profitable side hustle dropshipping microphones.
Ben shares his journey from Google to becoming a DTC entrepreneur and the key tactics he used to scale his business and maximize profitability.
Ben explains: “All performance marketers should care about is the result, which is usually profit or hitting a new customer acquisition goal.”
In this podcast, we cover:
👉 You can listen to the full episode with Ben here.
🌐 IN THE SOCIAL SPHERE
Google just announced that they will now support custom event data import.
What this means is that business owners can now combine their Google Analytics data with external data sources for more comprehensive reporting.
⚡ QUICK HITS
💸 Cut your add-to-cart costs in half and increase ROAS by +30%. How, you ask?! With minisocial. Start your campaign to get content that converts. *
🎉 CELEBRATE THIS!
💋 June 22: National Kissing Day, National Chocolate Eclair Day, National Onion Ring Day
🚿 June 23: National Pink Day, Let It Go Day, National Family Owned & Operated Businesses Day, National Hydration Day
🧚 June 24: International Fairy Day, Farmer Day, Upcycling Day
🧒 June 25: National Strawberry Parfait Day, Please Take My Children To Work Day, National Catfish Day
🛶 June 26: National Canoe Day, World Refridgeration Day, National Chocolate Pudding Day
😎 June 27: National Handshake Day, National Ice Cream Cake Day, Sunglasses Day
☀️ June 28: National Climate-Smart Skin Awareness Day, National Tapioca Day, National Food Truck Day, International Body Piercing Day
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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