Thursday, May 2, 2024
Good morning,
The U.S. Department of Homeland Security has created a federal AI safety panel with CEOs from the world’s largest companies, which includes Google’s Sundar Pichai, Microsoft’s Satya Nadella, and OpenAI’s Sam Altman.
This could lead to new regulations or guidelines for using AI across different industries. For marketers who use AI campaigns, this is something to watch.
Check out our News section for the full piece. 👇
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Red Mountain Weight Loss, Bathroom Werx, and Finastra. 👋
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HelloFresh increased their AOV, increased average number of orders per customer, and drastically reduced packaging related cancellations.
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Recently, one of the buzziest collabs in the DTC space was this partnership between Chamberlain Coffee and 818 Tequila.
Both brands are backed by well-known names: Emma Chamberlain (everyone’s favorite relatable YouTuber) and model Kendall Jenner.
Here’s why this collab just makes sense:
Both brands have huge followings, especially on social media, but collaborating on a kit together creates that extra buzz and makes the bundle feel more special.
They also zeroed in on a product trending hard for the past couple of years and still gaining momentum—espresso martinis. 🍸
Searches for the popular drink are up 26% YoY, and the combination of coffee, alcohol, and sugar is the perfect cocktail for those who like to work hard and play hard.
The limited edition espresso martini kit includes:
Why this is a recipe for success:
Both brands also promoted the collab heavily on social media and their respective websites, taking over the homepage banner with a picture of the famous pair and the limited edition kit.
The response?
The espresso martini bundle quickly sold out after launching on the Chamberlain Coffee website, but it looks like it will return due to popular demand. Fans can subscribe to notifications when the item is back in stock.
It’s important to refresh your paid Meta ads and combat creative fatigue. Cinco de Mayo can be a great time to run a promotion or refresh your evergreen content with more of a celebratory flair.
If you want to try switching things up in May but find your product isn’t a good match for Mother’s Day creative, you can try leaning into Cinco de Mayo instead.
Here’s some suggestions:
Consistently iterating and refreshing your Meta ads throughout the year can boost engagement and sales. Talk to the Pilothouse team about how to bring your ad ideas to life.
Remember not to push too hard and burn out. Make rest part of your process so you can stay energized!
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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