Another quick tip to start off your day! The Pilothouse Google team shared their insights on competing with big brands to rank on Google. Click here to read.
In this newsletter, you’ll find:
Let’s dive in: 👇
Liz Ahern, CMO of Chamberlain Coffee, enlightens us with her killer retail strategy, how they’ve capitalized on a celebrity founder, their marketing bread and butter, and other bits of caffeinated-fueled wisdom.
Liz also provides us with insight on how Chamberlain Coffee is pioneering the $5B growth of the canned coffee industry over the next six years! Check out the full episode here or read up on our TL;DR.
Kinder Beauty, a brand dedicated to eco-friendly, vegan, and cruelty-free products, faced a challenge when Safari’s ITP and other privacy updates impacted their Meta campaigns. They began looking for ways to deliver new customers without relying on margin-sapping promotions.
That’s when they turned to Black Crow AI's Smart ID. It’s transforming the way they recognize and reach their users, leading to big boosts in Meta campaign efficiency.
Within 30 days, they saw a 50% improvement in event match quality, a 79% incremental revenue lift, a 39% reduction in CPA, and a 29% increase in ROAS.
Don't let disruptions in user sessions affect your marketing strategy. Read the full case study and discover how Smart ID can enhance your marketing campaigns with one click.
Facebook has announced updates to its video creation tools to mirror the experience on Instagram Reels.
These updates aim to support creative freedom and reduce friction for users when switching between platforms within Meta’s portfolio.
Users can access tools like seamless audio editing, music integrations, text overlays, and video playback speed customization.
Users can also interact with Instagram Reels directly on Facebook without switching apps, enabling seamless cross-platform interaction. Read up on the details here.
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🍎 Apple paused the legal requirement to allow third-party payment methods on the App Store. The Supreme Court will now review Apple’s appeal of the initial ruling.
📷 Instagram CEO Adam Mosseri said Threads retention has been “better than expected” even while the platform presents a limited feature set in comparison to other social media platforms.
🎵 TikTok enabled Passkey access for iOS users. TikTok also announced a partnership with the FIDO Alliance to strive for more secure authentication standards.
There 👏 is 👏 no 👏 excuse.
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DTC Newsletter is written by Rebecca Knight, Kate Gullett, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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