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Good morning,
In an effort to compete against Amazon, Walmart is now offering Walmart+ subscribers…free whoppers? 🍔
The retail giant hopes free burgers every three months and a 25% discount to Burger King will be enticing enough to lure shoppers onto the platform.
Here’s what you’ll find in today’s DTC:
🍪 How DEUX’s competitor comparison chart helps indecisive customers with decision-making and injects brand personality.
☀️ Three scrappy end-of-summer sale ad ideas that are easy to create at the last minute.
🍂 And…it's’ not even September yet, but searches for this fall favorite have already doubled.
You’re reading this newsletter along with new subscribers from: Celtic Collection, Athona, and Wealthify. 👋
🌐 Don’t Tackle BFCM Planning Alone… Let Insights from 80K Global Brands Guide You
Sometimes you just need a little bit of guidance. Tips, tricks, and advice from people and brands that are already where you want to be. 🧠
Klaviyo’s newest toolkit is SO MUCH more than just tips. It’s advice on what actually worked for 80K of the most successful brands using Klaviyo last BFCM.
You provide the brand and creativity, and they’ll provide the data-backed guidance to:
1️⃣ Grow your lists using optimized forms
2️⃣ Maximize campaign results by channel
3️⃣ Optimize your flows now so you’re ready for an influx of new visitors
In each area of focus, get three straightforward steps to follow with actionable templates, checklists, and proven strategies based on your business size. 🎯
Don’t tackle your BFCM planning alone. 🙅 Use this toolkit to set your brand up for success.
* sponsored
📈 In BFCM 2023, Popflex Grew Sale Revenue by 91% YoY… Here’s How
Popflex popped OFF during BFCM 2023. They broke records, reached new heights, and had the best day in the history of the brand.
All WITHOUT reinventing the wheel… 👀
So, what did they do? They dialed in their email and SMS strategy using Klaviyo’s segmentation, automations, and integrations to elevate and modernize their sale strategy.
To dig into their three main strategy shifts: 👇
And see how Popflex plans to further refine their strategy for BFCM 2024…
* sponsored
AD CREATIVE INSPO
☀️ Make An End Of Summer Splash
Whether you are putting together a Labor Day sale or an end-of-summer blowout sale, here are some creative ideas for your next set of ads.
The Pilothouse team shares they are seeing these different ad types on social media:
1️⃣ Scrappy IG Stories postcard ads
This hotel ad pairs a beautiful background visual with a postcard message and handwritten font for a casual vibe that stands out.
It’s simple to put together but eye-catching!
2️⃣ Blurred Ads
Apparel brands like Aritzia are using blurred visuals in their sponsored Instagram carousel ads to entice viewers to click through and view the item on their website.
This is a great way to tease a product by showing the silhouette but not all of the details.
3️⃣ Website screen grab
Announce a summer sale on IG Stories by making it look like a screenshot of your collections page with marked-down pricing. Then add a lifestyle or product shot in the background.
This creative is super easy to put together since you’re leveraging existing assets on your website to create an ad.
Let us know if you tested any of these out for your next sale!
🍪 How DEUX’s Comparison Chart Helps With Conversions
Are your online customers…indecisive? 🤔
If it takes a long time for first-time customers to convert, here’s how you can help them with their decision-making.
One way to help your customers during the decision-making phase is through a competitor comparison chart.
What’s a competitor comparison chart?
This visual gives a great breakdown of how your product stacks up against your competitors and helps customers understand your unique selling points.
👉 You can add this to your site’s homepage or PDPs to educate first-time customers about the brand.
Let’s look at this example from DEUX:
We love this comparison chart from the vegan cookie dough brand DEUX since it is to the point while still using DEUX’s cheeky brand voice.
They hone in on five main attributes: price, taste, less sugar and carbs, edible and bakeable, and better for you.
Then they compare their offering with others on the market ranging from healthy, unhealthy, and ‘claims it's healthy.’
From here, the brand highlights how they are a mid-range cookie dough brand, not the cheapest, but they do ‘check all the boxes’ and are the obvious winner. ✅
💡 We also love how they don’t shout out a competitor product directly but rather use generic icons. This brings more attention to the image of their DEUX product in this pink-on-white color scheme.
The takeaway?
Comparison charts are an effective way to explain how your brand is different through a visual aid and help with conversions.
📈 SEARCH SURGE
Trending This Week: Pumpkin Spice
Why is this happening? It may still be August, but customers are already searching for pumpkin spice-flavored products thanks to Starbucks rolling out their fall drink menu earlier than ever. 🎃
Who should hop on this trend: Other brands are also getting an earlier start to fall and capitalizing on the 800M pumpkin spice industry. Oreo released their limited edition Pumpkin Spice Creme flavor earlier this month.
⚡ QUICK HITS
🧰 BFCM prep season is here. But are you doing it correctly? Klaviyo has put together a data-backed BFCM toolkit you can use to guide your list growth, campaign performance, and flow optimization. Get your toolkit here. *
📅 MARKETING EVENTS
eTail Connect - A key marketing event for ecommerce and retail professionals, offering industry insights, networking opportunities, and discussions on topics like customer experience, omnichannel strategies, and digital marketing.
🗓 Sept 9-11. 📍🇺🇲 California, USA. 🏢 Conference. 💰 Invitation Only
SMX Advanced Europe - SMX Advanced Europe is a premier conference for search marketing professionals, offering advanced insights, workshops, and networking opportunities on SEO, SEM, and content optimization.
🗓 Sept 9-11. 📍🇩🇪 Berlin, Germany. 🧠 Mastermind. 💰 €995-€1695
C-Suite Mastermind - An exclusive, intimate event for 50 DTC brand founders and executives, featuring mentor-led presentations, panels, and workshops focused on growth strategies, performance marketing, and brand scaling, combined with unique networking and coastal activities.
🗓 Sept 18-19. 📍🇨🇦 Victoria, BC. 🏢 Conference. 💰$1,995
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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